Adam Schoenfeld, former CEO of Simply Measured and co-founder of Siftrock, discusses the revenue scale of Simply Measured prior to its acquisition.
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“It was definitely more than a couple, but I can't share details about that.”
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More from Adam Schoenfeld
Insight
Schoenfeld: Calculating LTV on early SaaS cohorts is completely useless
“I don't think about LTV and SAS. I just look at the CAC ratio and then the, and the payback period. Cause I think when you start doing LTV on a half a percent of churn on an early cohort, it's like your LTV is a hundred years or something.”
Adam SchoenfeldNov 8, 2018▶ 16:331202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Opinion
Schoenfeld: Bootstrapping is better than venture capital for many businesses
“I'm not, like, violently opposed to the VC model. I just think there's lots of businesses and lots of opportunities to you know, take a different approach, to take a more, a little bit of a slower, kind of more intentional approach to kind of the market, and t…”
Adam SchoenfeldNov 8, 2018▶ 5:551202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
AssertionNot checkable as stated
Schoenfeld: Siftrock Has 99.5% Gross Dollar Renewal Rate
“If I just look at everybody who's renewed over the last 18 months, we have a 99.5% dollar gross renewal rate”
Adam SchoenfeldNov 8, 2018▶ 17:221202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Disclosure
Schoenfeld: Siftrock would reject a $5 million acquisition offer today
“Not for five. I mean, everybody's got some number, right? I'm not going to share it on your show here, but I think we are building the business as if we're going to be doing this in And if those conversations happen, like we'll, we'll entertain them.”
Adam SchoenfeldNov 8, 2018▶ 19:531202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
AssertionNot checkable as stated
Schoenfeld: Siftrock reached $1M ARR bootstrapped with 5 employees
“I mean, a six employee, we just hired our sixth employee. So you know, functionally a five employee company reaching a million of ARR on zero capital.”
Adam SchoenfeldNov 8, 2018▶ 8:101202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Disclosure
Schoenfeld: Siftrock cap table gives him true co-founder equity
“No, no, I'm a true co-founder in that sense. I mean, obviously we tilted it a little bit for, you know, him and the sacrifices he's made, but it's a, it would be a typical, you know, if we had started the company and I had to pay for that, right?”
Adam SchoenfeldNov 8, 2018▶ 10:271202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
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