Schoenfeld: Calculating LTV on early SaaS cohorts is completely useless
Adam Schoenfeld · 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR · Nov 8, 2018 · at 16:33
Adam Schoenfeld, founder of Siftrock, discusses SaaS metrics with Nathan Latka, explaining why he ignores standard LTV metrics for early-stage companies.
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“I don't think about LTV and SAS. I just look at the CAC ratio and then the, and the payback period. Cause I think when you start doing LTV on a half a percent of churn on an early cohort, it's like your LTV is a hundred years or something.”
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