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CAC payback

18 statements across 18 episodes · 10 bullish · 3 bearish · 16 people on the record · first statement Mar 30, 2017 by Todd Olson · across every show →

Everything said about CAC payback, oldest first

Mar 30, 2017 positive
Assertion Not checkable as stated
Pendo's CAC payback period is approximately 12 months
“Our CAC payback is right around 12 months.”
Todd Olson Mar 30, 2017 ▶ 15:05 EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson
Nov 22, 2017 neutral
Assertion Not checkable as stated
Exponea's CAC Payback Period is Around 11 Months
“So like the return on sales and marketing is around 11 months.”
Peter Irikovsky Nov 22, 2017 ▶ 14:19 851: SaaS: How Exponea CEO Plans to Raise $7m on $50m Valuation This Month
Dec 16, 2017 negative
Insight
Bird: Fast-Growing Startups Should Focus on CAC Payback Over LTV
“I think people, the LTV number is not a, I don't think it's a good number to focus on. We calculate it and it's in our metrics and everything, but it's I think, you know, again, you know, you have 95% logo retention or dollar retention. You know, that customer…”
Aaron Bird Dec 16, 2017 ▶ 14:33 875 SaaS: Bizable Passes $1m MRR in Attribution Wars
May 19, 2018 neutral
Disclosure
Olson: Pendo's CAC payback period exceeds 12 months
“More than 12. Yeah, I think it is. I mean, it, We should be under 12. But I think a little more than 12 is fine for the stage. Growing in our growth rates, I think it's fine.”
Todd Olson May 19, 2018 ▶ 6:57 1029 The Right Way to 18x Your Price Point With $1.2m MRR Pendo CEO
Jul 20, 2018 positive
Assertion Not checkable as stated
StructuredWeb achieves a one-to-one first-year revenue return on marketing spend.
“We look at the amount of money we spend against new revenue that we generate. And typically it's about one to one. So for every dollar we invest, we would generate one dollar in the same year that we invested that.”
Daniel Nisan Jul 20, 2018 ▶ 7:24 1091 Founded in 1999, How He's Managed a 20+ Year "Overnight Success"
Aug 22, 2018 positive
Assertion Not checkable as stated
Palmer: Brandwatch achieves a 15-month margin-adjusted CAC payback period
“Our CAC payback, we want to get our CAC payback on a margin basis below 15 months, and we're there or thereabouts.”
Giles Palmer Aug 22, 2018 ▶ 20:44 1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
Aug 27, 2018 positive
Assertion Not checkable as stated
Oechsle: Swiftpage CAC payback is 5 to 6 months on net new seats
“So, and we so, you know, the payback is less, about six, Five to six months on a net new.”
John Oechsle Aug 27, 2018 ▶ 20:10 1129 He Bought $70m Of ARR w/ Other Peoples Money, Kept 60%+ Equity for Common
Nov 1, 2018 positive
Assertion Not checkable as stated
Zionts: Fully Weighted CAC Payback Is Under Six Months
“Yeah. Yeah. So it's less than six months.”
Mark Zionts Nov 1, 2018 ▶ 14:48 1195 3 Metrics Automated Insights Focuses on as a Private Equity Owned Company
Nov 8, 2018 negative
Insight
Schoenfeld: Calculating LTV on early SaaS cohorts is completely useless
“I don't think about LTV and SAS. I just look at the CAC ratio and then the, and the payback period. Cause I think when you start doing LTV on a half a percent of churn on an early cohort, it's like your LTV is a hundred years or something.”
Adam Schoenfeld Nov 8, 2018 ▶ 16:33 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Nov 25, 2018 positive
Assertion Not checkable as stated
Lee: ProsperWorks LTV/CAC exceeds 3x with 16-month CAC payback
“So LTV to CAC is greater than three. Our CAC payback is within 16 months.”
John Lee Nov 25, 2018 ▶ 10:06 1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars?
Jan 8, 2019 positive
Disclosure
Chawla: ArchiveSocial Maintains Under 12-Month CAC Payback With Zero Burn
“We follow the rule of thumb of payback in under one year. Obviously without us raising outside funds, that's especially, especially important since we do not operate on the burn.”
Anil Chawla Jan 8, 2019 ▶ 10:50 1263 1500 Governement Agencies Pay Him $2400/yr To Archive Social Media
Apr 28, 2019 positive
Assertion Not checkable as stated
Bodenhamer: ShipHawk's CAC payback is sub-eight months, targeting three
“I mean, our CAC payback right now is, is sub eight months. We're trying to get it down to three. That's our target.”
Jeremy Bodenhamer Apr 28, 2019 ▶ 15:27 1373 300 Companies Use Him to Ship, $8m in ARR, $12.5m Raised
Sep 3, 2019 neutral
Disclosure
Kannan: [24]7.ai optimizes for a 12-month CAC payback period
“We are optimizing for a 12 month payback.”
PV Kannan Sep 3, 2019 ▶ 11:33 1501 247.ai Passes $300m ARR, 10% EBITDA, No $6B Vista Sale
Sep 6, 2019 negative
Insight
Medina: Gross-margin-adjusted CAC payback should never exceed 20 months
“You never want payback to be longer than 20 months. Gross margin adjusted.”
Manny Medina Sep 6, 2019 ▶ 10:03 1504 Outreach Breaks $10m in New Bookings Per Quarter, Targeting $17m by Q4 2019
May 24, 2020 positive
Disclosure
Matt Dion: Mintent maintains an approximate 12-month CAC payback period
“No, it's about the same. I mean, we're about a one year cap payback.”
Matt Dion May 24, 2020 ▶ 11:01 1765 "How He Doubled ARR to $2m Via Acquisition "
Nov 29, 2020 positive
Assertion Not checkable as stated
Miglietti: Toucan Toco's CAC payback period is under one year
“If we add all the sales and marketing costs, which means that the payback is less than a year.”
Charles Miglietti Nov 29, 2020 ▶ 10:38 ToucanToco Raising Right Now $10m on $50m+ Pre with $5m in Revenue
Mar 26, 2021 neutral
Assertion Not checkable as stated
Brandwatch maintains a 15-month margin-adjusted CAC payback period
“Our CAC payback, we want to get our CAC payback on a margin basis below 15 months, and we're there or thereabouts.”
Giles Palmer Mar 26, 2021 ▶ 19:00 Looking Back: Listen to Founder 3 Years Before Exiting for $450 Million
Jul 13, 2021 neutral
Assertion Not checkable as stated
JazzHR Maintains a Sub-12-Month CAC Payback of Roughly $2,000
“So we are right now just under a 12 month kind of payback. So we're a little, just about 2000 dollars.”
Pete Lamson Jul 13, 2021 ▶ 6:04 PE Just Ate JazzHR, Here are their metrics 1 year ago
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