Aaron Bird

Founder and CEO, Inflection.io · 1 appearance on the record.

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founderexecutiveinvestor

Bird co-founded and led B2B marketing attribution platform Bizible as CEO through its 2018 acquisition by Marketo. Today, he is the co-founder and CEO of Inflection.io, an AI-native B2B marketing automation platform for product-led companies.

12statements → 7claims → 0claims resolved → 3.83/5average certainty → 1.5/5average debate potential →

7 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 2 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Aaron argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Aaron Bird on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Aaron Bird said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Bird: Fast-Growing Startups Should Focus on CAC Payback Over LTV

“I think people, the LTV number is not a, I don't think it's a good number to focus on. We calculate it and it's in our metrics and everything, but it's I think, you know, again, you know, you have 95% logo retention or dollar retention. You know, that customer…”

Aaron Bird Dec 16, 2017 ▶ 14:33 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Assertion Not checkable as stated

Bird: Bizible holds over 50% of B2B marketing attribution market

“So we've got over 50% of the market.”

Aaron Bird Dec 16, 2017 ▶ 2:30 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Assertion Not checkable as stated

Bird: Around 500 B2B companies pay for marketing attribution solutions

“There's like 500 companies that are paying for a marketing attribution solution in B to B.”

Aaron Bird Dec 16, 2017 ▶ 3:06 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Assertion Not checkable as stated

Bird: Bizible's LTV-to-CAC Ratio Is Uniform Across Segments

“The CAC is lower in SMB, but then also, you know, retention is also lower. And so the LTV to CAC is actually about the same across all segments.”

Aaron Bird Dec 16, 2017 ▶ 13:13 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Insight

Bird: Doubling Year-Over-Year Is the Cadence for SaaS Escape Velocity

“Doubling year over year is about the right cadence to get to escape velocity.”

Aaron Bird Dec 16, 2017 ▶ 16:45 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Assertion Not checkable as stated

Bird: Bizible has 300 customers

“Yeah, 300 customers.”

Aaron Bird Dec 16, 2017 ▶ 3:18 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Disclosure

Bird: Bizible has raised about $19 million in venture capital

“Yeah, we've raised about nineteen million of venture capital.”

Aaron Bird Dec 16, 2017 ▶ 3:41 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Assertion Not checkable as stated

Bird: Bizible contracts range from $20k to hundreds of thousands

“You know, it goes as little as 20,000 a year up to a couple 100,000, something like that.”

Aaron Bird Dec 16, 2017 ▶ 5:06 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Assertion Not checkable as stated

Bird: Bizible's net revenue retention is slightly over 100%

“It's a little over a hundred percent. So it's the whole thing's growing”

Aaron Bird Dec 16, 2017 ▶ 10:02 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Disclosure

Bizible Targets 12 to 18-Month CAC Payback Period

“So the all in, we target 12 to 18 months payback. For CAC.”

Aaron Bird Dec 16, 2017 ▶ 13:04 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Assertion Not checkable as stated

Bizible on Track to Double Revenue Year-Over-Year

“Our goal is, is kind of doubling year over year right now. So, I mean, that's the and we're on track to do that.”

Aaron Bird Dec 16, 2017 ▶ 17:13 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Disclosure

Bird: Bizible employs a little over 100 people

“We've got a little over a hundred people.”

Aaron Bird Dec 16, 2017 ▶ 4:29 875 SaaS: Bizable Passes $1m MRR in Attribution Wars

Appearances (1)

Episode	Date	Speaking time
875 SaaS: Bizable Passes $1m MRR in Attribution Wars	Dec 16, 2017	9m

Aaron Bird

The record, in short

How they sound: not measured why? →

Appearances (1)

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