Bird: Bizible's LTV-to-CAC Ratio Is Uniform Across Segments
Aaron Bird · 875 SaaS: Bizable Passes $1m MRR in Attribution Wars · Dec 16, 2017 · at 13:13
Aaron Bird, co-founder and CEO of Bizible, discusses unit economics across enterprise and SMB cohorts.
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“The CAC is lower in SMB, but then also, you know, retention is also lower. And so the LTV to CAC is actually about the same across all segments.”
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