LTV to CAC

“What you find as companies mature is that you get diminishing marginal returns, which means that, you know, as you add more customers or your rate of new customer growth increases then the cost to acquire also increases as well. So we see convergence. Of LTV t…”

“We do include everything, and we don't spend any money on SEM, so our LTV to CAC is, you know, three and a half right now for what's in August.”

“LTV to CAC ratio that modern investors look for is, A, the payback period, and B, the magic number. It has to be three O and more. And so, we're tracking at that number plus.”

“The CAC is lower in SMB, but then also, you know, retention is also lower. And so the LTV to CAC is actually about the same across all segments.”

“Well, well, our LTV to CAC is like 20 to one.”

“I always see this number of LTV to CAC of three thrown around and as you know, would definitely be much higher than that historically because we've focused on content.”

“We see in LTV to CAC over, over three, which is good in the enterprise space.”

“So LTV to CAC is greater than three. Our CAC payback is within 16 months.”

“I mean, we see in, look, I mean, we see in LTV to CAC over, over three, which is good in the enterprise space.”

“Look, if you are in the validation stage, in my humble opinion, it's totally okay to have an LTV to CAC of eight or 10. You better have that LTV to CAC, because you're still selling through founders. You're still trying to create that repeatable sales motion.”