Chris Hexton

Co-founder & CEO, Vero · 1 appearance on the record.

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founderexecutiveoperator@chexton ↗LinkedIn ↗getvero.com ↗

Chris Hexton co-founded Vero, an event-driven customer messaging and email automation platform designed to integrate with data warehouses and the modern data stack. After bootstrapping the business for five years, he led Vero through venture funding and product expansions, writing and speaking on retention marketing and analytics.

9statements → 4claims → 0claims resolved → 3.78/5average certainty → 1.33/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Chris argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Chris Hexton on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Chris Hexton said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Hexton: Avoiding customer revenue concentration enables sound product decisions

“We're a very product-focused company, and a big part of being able to maintain that is having no one customer that represents a huge portion of your revenue. So you can make sound product decisions.”

Chris Hexton Jun 26, 2018 ▶ 10:21 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Opinion

Hexton: Zapier and MailChimp combinations are too fragile for mid-market companies

“We're built from the ground up to sit on top of that, like, raw, rich event stream that segment sends. So you're not really It's just less cobbled together, and if you're a serious mid-market plus company you know, you want robustness, you want to be able to s…”

Chris Hexton Jun 26, 2018 ▶ 6:34 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Assertion Not checkable as stated

Hexton: Vero has scaled to 250 to 300 customers

“Yeah, we're probably around somewhere between 253 hundred now.”

Chris Hexton Jun 26, 2018 ▶ 7:58 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Assertion Not checkable as stated

Hexton: Vero generates over $150,000 in monthly recurring revenue

“Yeah, and, well, more than that, yeah.”

Chris Hexton Jun 26, 2018 ▶ 8:18 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Disclosure

Hexton: Vero has never used paid marketing or a sales team

“Well, I mean, we don't, we've never done any paid marketing. We don't have a sales team.”

Chris Hexton Jun 26, 2018 ▶ 12:06 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Assertion Not checkable as stated

Hexton: Vero's historical LTV-to-CAC ratio exceeded 3:1 due to content marketing

“I always see this number of LTV to CAC of three thrown around and as you know, would definitely be much higher than that historically because we've focused on content.”

Chris Hexton Jun 26, 2018 ▶ 12:09 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Disclosure

Hexton: Vero does not rely on LTV as a primary metric

“And so I don't, you know, I feel like we're only just starting to get reliable lifetime customer value data for those customers. So it's not really something that is a huge guiding light. Yeah, that's for sure.”

Chris Hexton Jun 26, 2018 ▶ 15:36 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Assertion Not checkable as stated

Hexton: Vero Customers Pay Over $500 per Month on Average

“So yeah, it's shifted quite nicely over the last two years, I would say, and these days, you know, 500 plus, really, so reasonably large customers, and but that depends, yeah, we got outliers on both sides of that, and when we started, it was much smaller cust…”

Chris Hexton Jun 26, 2018 ▶ 2:33 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Disclosure

Hexton: Vero bootstrapped for five years before raising Australian VC in 2017

“So we bootstrapped up until last June, so June, 2017. And yeah, I think we're really happy with that decision. And then we take on a bunch of VC money in here in Australia mid last year.”

Chris Hexton Jun 26, 2018 ▶ 3:08 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR

Appearances (1)

Episode	Date	Speaking time
1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR	Jun 26, 2018	11m

Chris Hexton

The record, in short

How they sound: not measured why? →

Appearances (1)

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