The Ledger
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Hexton: Avoiding customer revenue concentration enables sound product decisions
“We're a very product-focused company, and a big part of being able to maintain that is having no one customer that represents a huge portion of your revenue. So you can make sound product decisions.”
Hexton: Zapier and MailChimp combinations are too fragile for mid-market companies
“We're built from the ground up to sit on top of that, like, raw, rich event stream that segment sends. So you're not really It's just less cobbled together, and if you're a serious mid-market plus company you know, you want robustness, you want to be able to s…”
Hexton: Vero has scaled to 250 to 300 customers
“Yeah, we're probably around somewhere between 253 hundred now.”
Hexton: Vero generates over $150,000 in monthly recurring revenue
“Yeah, and, well, more than that, yeah.”
Hexton: Vero has never used paid marketing or a sales team
“Well, I mean, we don't, we've never done any paid marketing. We don't have a sales team.”
Hexton: Vero's historical LTV-to-CAC ratio exceeded 3:1 due to content marketing
“I always see this number of LTV to CAC of three thrown around and as you know, would definitely be much higher than that historically because we've focused on content.”
Hexton: Vero does not rely on LTV as a primary metric
“And so I don't, you know, I feel like we're only just starting to get reliable lifetime customer value data for those customers. So it's not really something that is a huge guiding light. Yeah, that's for sure.”
Hexton: Vero Customers Pay Over $500 per Month on Average
“So yeah, it's shifted quite nicely over the last two years, I would say, and these days, you know, 500 plus, really, so reasonably large customers, and but that depends, yeah, we got outliers on both sides of that, and when we started, it was much smaller cust…”