Assertion certainty 4/5 debate potential 1/5

Hexton: Vero Customers Pay Over $500 per Month on Average

Chris Hexton · 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR · Jun 26, 2018 · at 2:33

Chris Hexton, CEO and co-founder of Vero, discusses the company's average revenue per customer (ARPU) with host Nathan Latka.

0:00 / 0:18exact quote · 18.5s
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“So yeah, it's shifted quite nicely over the last two years, I would say, and these days, you know, 500 plus, really, so reasonably large customers, and but that depends, yeah, we got outliers on both sides of that, and when we started, it was much smaller customers like us, and then the platform's gotten more sophisticated, more stable, so we attract larger customers”

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Insight
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“We're a very product-focused company, and a big part of being able to maintain that is having no one customer that represents a huge portion of your revenue. So you can make sound product decisions.”
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Opinion
Hexton: Zapier and MailChimp combinations are too fragile for mid-market companies
“We're built from the ground up to sit on top of that, like, raw, rich event stream that segment sends. So you're not really It's just less cobbled together, and if you're a serious mid-market plus company you know, you want robustness, you want to be able to s…”
Chris Hexton Jun 26, 2018 ▶ 6:34 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Assertion Not checkable as stated
Hexton: Vero has scaled to 250 to 300 customers
“Yeah, we're probably around somewhere between 253 hundred now.”
Chris Hexton Jun 26, 2018 ▶ 7:58 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Assertion Not checkable as stated
Hexton: Vero generates over $150,000 in monthly recurring revenue
“Yeah, and, well, more than that, yeah.”
Chris Hexton Jun 26, 2018 ▶ 8:18 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Disclosure
Hexton: Vero has never used paid marketing or a sales team
“Well, I mean, we don't, we've never done any paid marketing. We don't have a sales team.”
Chris Hexton Jun 26, 2018 ▶ 12:06 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Assertion Not checkable as stated
Hexton: Vero's historical LTV-to-CAC ratio exceeded 3:1 due to content marketing
“I always see this number of LTV to CAC of three thrown around and as you know, would definitely be much higher than that historically because we've focused on content.”
Chris Hexton Jun 26, 2018 ▶ 12:09 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
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