Vero

includes Vero Fusion

9 statements across 1 episodes · 5 bullish · 1 bearish · 1 people on the record · first statement Jun 26, 2018 by Chris Hexton · said 30 times in 1 episodes since 2018 · across every show →

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2018 30 mentions in 1 episode

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Everything said about Vero, oldest first

Jun 26, 2018
Disclosure
Hexton: Vero does not rely on LTV as a primary metric
“And so I don't, you know, I feel like we're only just starting to get reliable lifetime customer value data for those customers. So it's not really something that is a huge guiding light. Yeah, that's for sure.”
Chris Hexton Jun 26, 2018 ▶ 15:36 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018
Disclosure
Hexton: Vero has never used paid marketing or a sales team
“Well, I mean, we don't, we've never done any paid marketing. We don't have a sales team.”
Chris Hexton Jun 26, 2018 ▶ 12:06 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018 neutral
Disclosure
Hexton: Vero bootstrapped for five years before raising Australian VC in 2017
“So we bootstrapped up until last June, so June, 2017. And yeah, I think we're really happy with that decision. And then we take on a bunch of VC money in here in Australia mid last year.”
Chris Hexton Jun 26, 2018 ▶ 3:08 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018 positive
Assertion Not checkable as stated
Hexton: Vero's historical LTV-to-CAC ratio exceeded 3:1 due to content marketing
“I always see this number of LTV to CAC of three thrown around and as you know, would definitely be much higher than that historically because we've focused on content.”
Chris Hexton Jun 26, 2018 ▶ 12:09 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018 positive
Insight
Hexton: Avoiding customer revenue concentration enables sound product decisions
“We're a very product-focused company, and a big part of being able to maintain that is having no one customer that represents a huge portion of your revenue. So you can make sound product decisions.”
Chris Hexton Jun 26, 2018 ▶ 10:21 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018 positive
Assertion Not checkable as stated
Hexton: Vero Customers Pay Over $500 per Month on Average
“So yeah, it's shifted quite nicely over the last two years, I would say, and these days, you know, 500 plus, really, so reasonably large customers, and but that depends, yeah, we got outliers on both sides of that, and when we started, it was much smaller cust…”
Chris Hexton Jun 26, 2018 ▶ 2:33 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018 positive
Assertion Not checkable as stated
Hexton: Vero has scaled to 250 to 300 customers
“Yeah, we're probably around somewhere between 253 hundred now.”
Chris Hexton Jun 26, 2018 ▶ 7:58 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018 positive
Assertion Not checkable as stated
Hexton: Vero generates over $150,000 in monthly recurring revenue
“Yeah, and, well, more than that, yeah.”
Chris Hexton Jun 26, 2018 ▶ 8:18 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
Jun 26, 2018 negative
Opinion
Hexton: Zapier and MailChimp combinations are too fragile for mid-market companies
“We're built from the ground up to sit on top of that, like, raw, rich event stream that segment sends. So you're not really It's just less cobbled together, and if you're a serious mid-market plus company you know, you want robustness, you want to be able to s…”
Chris Hexton Jun 26, 2018 ▶ 6:34 1067 Vero CEO: "We're API Driven Email Marketing" with $150k+ in MRR
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