Hexton: Zapier and MailChimp combinations are too fragile for mid-market companies

“We're built from the ground up to sit on top of that, like, raw, rich event stream that segment sends. So you're not really It's just less cobbled together, and if you're a serious mid-market plus company you know, you want robustness, you want to be able to send all the raw data somewhere, maybe you're able to store all that raw data, capture all in real time, attach it all to single user profiles, you know, de-duplicate those profiles, all that sort of stuff that I guess could seem sort of rudimentary, but if you don't want to screw things up, you know, it's really critical to get right, and so I think if you're plugging those tools together for a lot of our customers, that would be seen as A bit janky, maybe.”

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