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Pablo Fuentes

Co-Founder & Principal, makepath · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivehost@provenpablo ↗makepath.com ↗

Pablo Fuentes is the co-founder and former CEO of Proven, a venture-backed small business hiring platform supported by Andreessen Horowitz and Greylock Partners that was acquired by Upward.net. He subsequently co-founded makepath, an AI and geospatial data science consultancy, as well as Bloom Spatial.

21statements → 14claims → 2claims resolved → 3.86/5average certainty → 1.24/5average debate potential → 6said about them ↓

1 supported 0 partly supported 1 contradicted 1 not yet assessed 11 not checkable as stated how the 14 claims stand · each chip opens the sources

1 prediction · 13 assertions · 1 insight · 6 disclosures · every statement was checked. The prediction and assertions are the 14 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 11 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Pablo argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Fuentes: Andreessen Horowitz and Greylock are major Proven investors
“So our biggest investors in Dresden Horowitz in Greylock 500 startups, Cape Four Capital, Founder Collective folks like that.”
Pablo Fuentes Sep 23, 2016 ▶ 14:53 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com

Their most notable contradicted claim

Assertion Contradicted
Fuentes: Proven is the only app allowing mobile job posting
“And we're the only app and the app store that allows you to post jobs directly from your phone.”
Pablo Fuentes Sep 23, 2016 ▶ 2:41 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Pablo Fuentes on measured tape to publish a rate. This says nothing about how they speak.

Everything Pablo Fuentes said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Contradicted
Fuentes: Proven is the only app allowing mobile job posting
“And we're the only app and the app store that allows you to post jobs directly from your phone.”
Pablo Fuentes Sep 23, 2016 ▶ 2:41 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Insight
Fuentes: Proven cannot justify a sales team due to low product price
“We tried the sales model and that didn't work. For us in it has to do with the product is just not simply not expensive enough for us to justify the cost of Salesforce.”
Pablo Fuentes Sep 23, 2016 ▶ 6:24 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Disclosure
Fuentes: Proven is profitable and has no plans to raise capital
“We were never, never able to raise the big round, but now we're profitable and growing and we don't have intentions to raise.”
Pablo Fuentes Sep 23, 2016 ▶ 8:28 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Disclosure
Fuentes: Proven replaced inside direct sales with content marketing and SEO
“That's when we decided to go away from doing a direct sales model where we have inside salespeople calling businesses to make a big bet on content marketing and organic traffic.”
Pablo Fuentes Sep 23, 2016 ▶ 11:04 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Disclosure
Fuentes: Proven Would Reject Acquisition Offers Between $10M and $15M
“I would absolutely not take that.”
Pablo Fuentes Sep 23, 2016 ▶ 20:07 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven did over $1M in revenue in 2015
“In, in 2015, we did a little bit over a million dollars in revenue.”
Pablo Fuentes Sep 23, 2016 ▶ 3:31 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Prediction Not checkable as stated
Fuentes: Proven on track to grow 60% in 2016
“This year we're on track to grow about 60%.”
Pablo Fuentes Sep 23, 2016 ▶ 3:36 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Average Proven customer pays $350-$400 annually for two years
“Our average customer pays is about 350 or 400 dollars a year. And then the average customers in the year for about two, average customers in the system for about two years.”
Pablo Fuentes Sep 23, 2016 ▶ 5:09 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven generated about $150,000 in revenue in August 2016
“Last month we did about a 150,000 or so.”
Pablo Fuentes Sep 23, 2016 ▶ 7:10 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not publicly verifiable
Fuentes: Proven raised over $5.5M across six funding rounds
“We've raised a little bit over five and a half million dollars in, in, in six different chunks over the years.”
Pablo Fuentes Sep 23, 2016 ▶ 8:22 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven operates at roughly 50% gross margins
“I mean, we make about 50% margins total, and then obviously we have to cover expenses.”
Pablo Fuentes Sep 23, 2016 ▶ 9:51 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven achieved 10x blog growth between January and August 2016
“It's, we have had 10 expert growth in our blog from January to August.”
Pablo Fuentes Sep 23, 2016 ▶ 10:23 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven has not engaged in acquisition talks with Indeed
“That's false.”
Pablo Fuentes Sep 23, 2016 ▶ 12:57 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Disclosure
Fuentes: Proven is targeting about $1.6 million revenue in 2016
“About 1.6 million.”
Pablo Fuentes Sep 23, 2016 ▶ 14:00 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Supported
Fuentes: Andreessen Horowitz and Greylock are major Proven investors
“So our biggest investors in Dresden Horowitz in Greylock 500 startups, Cape Four Capital, Founder Collective folks like that.”
Pablo Fuentes Sep 23, 2016 ▶ 14:53 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven's LTV to CAC ratio reached 3.5 in August
“We do include everything, and we don't spend any money on SEM, so our LTV to CAC is, you know, three and a half right now for what's in August.”
Pablo Fuentes Sep 23, 2016 ▶ 16:16 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven has a 6 to 8 month CAC payback period
“It's between six and eight months depending on the month.”
Pablo Fuentes Sep 23, 2016 ▶ 16:50 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Disclosure
Fuentes: Proven Targeted $5M+ Round at $20M-$25M Pre-Money Valuation
“We were trying to raise somewhere in the five plus million dollar range. [1193] Nathan Latka: At what valuation? [1195] Pablo Fuentes: I don't know. [1195] Pablo Fuentes: We were targeting. [1196] Nathan Latka: 20 pre? [1197] Pablo Fuentes: Yeah, 20, 20, 25 pr…”
Pablo Fuentes Sep 23, 2016 ▶ 19:48 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Proven has served over 1,100 companies across 1,500 locations
“It's over 1100 individual companies, but it's 1500 locations. Some companies have more than one location.”
Pablo Fuentes Sep 23, 2016 ▶ 4:21 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Assertion Not checkable as stated
Fuentes: Subscription revenue is under 25% of Proven's total revenue
“The percentage of subscription is down to a little bit of less than 25% now.”
Pablo Fuentes Sep 23, 2016 ▶ 8:11 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com
Disclosure
Fuentes: Proven spent $9K-$10K monthly on San Francisco office costs
“So it was about 6000 dollars a month in rent, but then associated expenses with that and, you know, little things that started to add up, like coffee and lunches and things like that. It was probably another three, 4000 dollars.”
Pablo Fuentes Sep 23, 2016 ▶ 12:13 EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com

The other half of the tape: Pablo Fuentes's own voice is left out of every number here. Other people bring the name up 6 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 6

Every mention by year

tap a year for its mentions
0031622016episodesmentions
0122016episodes it came up in
001.51322016episodesmentions per episode
2016 6 mentions in 2 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 426: 1500 Customers and Profitable, $5.5M Raised with Pablo Fuentes of Proven.com Sep 23, 2016 12m
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