The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Bird: Fast-Growing Startups Should Focus on CAC Payback Over LTV
“I think people, the LTV number is not a, I don't think it's a good number to focus on. We calculate it and it's in our metrics and everything, but it's I think, you know, again, you know, you have 95% logo retention or dollar retention. You know, that customer…”
Bird: Bizible holds over 50% of B2B marketing attribution market
“So we've got over 50% of the market.”
Bird: Around 500 B2B companies pay for marketing attribution solutions
“There's like 500 companies that are paying for a marketing attribution solution in B to B.”
Bird: Bizible's LTV-to-CAC Ratio Is Uniform Across Segments
“The CAC is lower in SMB, but then also, you know, retention is also lower. And so the LTV to CAC is actually about the same across all segments.”
Bird: Doubling Year-Over-Year Is the Cadence for SaaS Escape Velocity
“Doubling year over year is about the right cadence to get to escape velocity.”
Bird: Bizible has raised about $19 million in venture capital
“Yeah, we've raised about nineteen million of venture capital.”
Bird: Bizible contracts range from $20k to hundreds of thousands
“You know, it goes as little as 20,000 a year up to a couple 100,000, something like that.”
Bird: Bizible's net revenue retention is slightly over 100%
“It's a little over a hundred percent. So it's the whole thing's growing”
Bizible Targets 12 to 18-Month CAC Payback Period
“So the all in, we target 12 to 18 months payback. For CAC.”