Assertion Not checkable as stated
StructuredWeb achieves a one-to-one first-year revenue return on marketing spend.
“We look at the amount of money we spend against new revenue that we generate. And typically it's about one to one. So for every dollar we invest, we would generate one dollar in the same year that we invested that.”
Assertion Not checkable as stated
Daniel Nisan says StructuredWeb lost only one enterprise customer in 2017.
“And very proud to say that we finished a 2017
and we lost a single customer.
So we were almost a 99% retention rate.”
Disclosure
Structured Web operates a pure-play SaaS model subsidized by enterprise brands.
“It's a pure play SaaS model, and the channel partners get it as a service. At no cost, fully subsidized by their brands that provide them the service.”
Disclosure
Structured Web charges between $5,000 and $100,000 monthly based on partners.
“The prices vary based on the number of channel partners they have on the platform, and it can vary from anywhere from 5000 dollars a month to over a 100,000 dollars a month.”
Disclosure
Structured Web's average customer pays approximately $20,000 per month.
“I would say 20,000 dollars.”
Disclosure
StructuredWeb raised $5.7 million in equity plus a few million in debt.
“We raised the 5.7 million dollars in, in equity. And we have about a few million dollars in debt as well.”
Assertion Not checkable as stated
StructuredWeb's early 2000s equity investors remain on the company's cap table.
“Still on the cap table. Very supportive, very friendly investors.”
Assertion Not checkable as stated
StructuredWeb serves a few dozen enterprise customers and over 100,000 global businesses.
“We have a few dozen customers and global users of over 100,000 businesses using StructureWeb.”
Assertion Not checkable as stated
StructuredWeb achieved 30% revenue growth in 2017 and targeted 30% for 2018.
“Year over year, last year, and our plan for 20 18 is about 30, 30% growth year over year?”
Disclosure
StructuredWeb maintains a lean sales team of two directors and one SDR.
“We have the total sales team that we have is three people.
Director of sales, two, and one is SDR, sales development rep.”
Assertion Not checkable as stated
CEO Daniel Nisan says StructuredWeb is profitable and generating capital.
“No, we're generating capital.”
Assertion Not checkable as stated
StructuredWeb employs a total of 50 team members.
“We have total 50 people.”
Disclosure
StructuredWeb is Daniel Nisan's fifth startup following prior successful exits.
“So this is my fifth startup, and we had successful exits before, and I think part of building a startup is to understand that not always it's an overnight success, and you can build wealth and you can build a successful company over time.”
Assertion Supported
Daniel Nisan founded NetGrocer as the first nationwide online supermarket.
“I was the founder and CEO of Ned Grocer, the first online nationwide supermarket back in.”
