Bodenhamer: ShipHawk's CAC payback is sub-eight months, targeting three
Jeremy Bodenhamer · 1373 300 Companies Use Him to Ship, $8m in ARR, $12.5m Raised · Apr 28, 2019 · at 15:27
Jeremy Bodenhamer is the CEO of ShipHawk, a logistics and supply chain SaaS platform, discussing go-to-market unit economics with Nathan Latka.
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“I mean, our CAC payback right now is, is sub eight months. We're trying to get it down to three. That's our target.”
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More from Jeremy Bodenhamer
Bodenhamer: ShipHawk altered accounting to eliminate pass-through shipping revenue
“We did some accounting changes because there was some pass through revenue there.”
Bodenhamer: ShipHawk competitors oversell and underdeliver to ERP partners
“The guys we compete against Weren't delivering on their promises. They basically oversell and under deliver, which made these partners look really bad.”
Bodenhamer: Shipping software lacks mid-market tools bridging SMB to enterprise
“What we see is we see a fragmented market. We see these SMB and micro shippers, these small guys that have plenty of point solutions. You can probably name a hundred of them. And then you have these enterprise shippers that have these multi-module, you know, v…”
Bodenhamer: ShipHawk's average customer pays roughly $50,000 annually
“The average is probably coming down to about 50,000 bucks a year.”