Pendo's CAC payback period is approximately 12 months
Todd Olson · EP 614: Pendo Raises $31M Helping 200 Customers With In App Messaging To Drive Usage with CEO Todd Olson · Mar 30, 2017 · at 15:05
Todd Olson, CEO of Pendo, discusses customer acquisition unit economics and sales efficiency with host Nathan Latka.
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“Our CAC payback is right around 12 months.”
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