LTV

“So our LTV right now is between 758 hundred dollars. You know, cost of customer acquisitions about 85 bucks.”

“When that number one divided by your churn projects like your L, it will project your LTV at like, oh, you're three and a half years or four years. Meanwhile, every year your business changes, your contract values change your contract lengths change, your pro…”

“I see too many businesses look at averages and averages can either completely turn you upside down or completely leave you under investing. So we never look at the average. We always look at the discreet item markets.”

“I think people, the LTV number is not a, I don't think it's a good number to focus on. We calculate it and it's in our metrics and everything, but it's I think, you know, again, you know, you have 95% logo retention or dollar retention. You know, that customer…”

“We think people who focus on CAC to LTV is, it can be a vanity metric period because you're not actually focusing on, on gross profit LTV. So actually how much, Profit are you driving the LTV and what is the fully loaded CAC, which means you got to include you…”

“Oftentimes investors don't understand when we get to the point where we're talking about our CAC and LTV ratios and things that I share with you. You know, there's strong arguments for investing, but then you've got longer payback periods than maybe an investo…”

“Everyone thinks you find a growth channel where the CAC is one third of the LTV, and it's just going to exist forever. The fact of the matter is, they don't. These are all honeypots, and you can milk the honeypot for a while, but eventually competitors move an…”

“11,000 yeah, 11,000 CAC and an LTV of around 62 right now.”

“I don't think about LTV and SAS. I just look at the CAC ratio and then the, and the payback period. Cause I think when you start doing LTV on a half a percent of churn on an early cohort, it's like your LTV is a hundred years or something.”

“We don't at the moment because our churn is so low and it's annualized and they're recurring and it's not a product that tends to leave it. So it said it's a, it would be a bad number for us to be looking at.”

“So I would say the last time we did the model, it was just north of 400,000.”

“Our LTV has gone down as well because we're bringing on a custom, because we now have a 99 dollar price point and customers who can come in without paying, you know, 250 or 300 dollars out the gate.”

“Our average LTV is a little north of a thousand dollars.”

“You know, I think we do that more when we're kind of talking to the board and thinking about, you know outside, you know, investors will look at the LTV component. Candidly, it's not one of the things that we're actually using on kind of the monthly dashboard …”

“We usually use the 20 grand LTV for looking at our CAC costs.”

“On, on our efforts with ads, it's about 200 dollars CAC on a 600 dollar lifetime value, but it's also really hard to calculate because we haven't been around that long, so lifetime value just goes up as the months go by.”

“So LTV is five years, about 44,000 dollars.”

“Anywhere between three to 500 dollars. Okay. And so we keep it conservative. We'll typically say 300 dollars.”

“Aggregate total lifetime, you know, value, you know, lifetime you know, value, you know, calculated obviously gross margin, not top line revenue. So calculated the right way is about 35,000 dollars on average across everyone from our tiniest to our biggest. So…”

“Ultimately figuring out that we could increase our LTV from around roughly five, roughly 500 to 2000 total. And that's across the whole customer base.”

“I think that there's a lot of opportunity for some type of revenue share for LTV. If you're really able to support a company's LTV and increase that, There should be able to be some point of lift that they're going to lose their LTV numbers if your software go…”