Insight
Urban: Projecting SaaS LTV via Churn Formulas Is Meaningless Nonsense
“When that number one divided by your churn projects like your L, it will project your LTV at like, oh, you're three and a half years or four years.
Meanwhile, every year your business changes, your contract values change your contract lengths change, your pro…”
Disclosure
Urban plans to raise venture capital without a pitch deck
“I'm going to raise money without a deck.
I don't give a shit about a deck.
It's like, here, you're, this is what we're doing right now.
You're going to want to work with us.
This is what we mean.
this is what we want to do going forward.
And people are …”
Assertion Not checkable as stated
Urban: Wunderkind can increase client business by 20% within a year
“If someone uses our full series, we can increase the business by 20%. And that's like a real number. It's like within a year, like we can increase almost any business within 20%.”
Prediction Not checkable as stated
Urban: Wunderkind's SaaS and advertising divisions will each reach $1B revenue
“These are ultimately these are going to be both billion dollar revenue businesses.”
Assertion Not checkable as stated
Criteo's retargeting only lifts client revenue by 0.5%
“And for example, like say retargeting Criteo's whole business. Which they're a multi-billion dollar company. They only increased around about a half percent.”
Opinion
Adam Neumann should not have stepped down from WeWork
“He shouldn't, he should not have stepped down.”
Opinion
Elon Musk is the most special person in 200 years
“Elon Musk is the most special person to just apply over the last 200 years. So hands down and no one should ever talk shit about that guy.”
Disclosure
BounceX would reject a $1 billion pre-IPO buyout offer
“Not a chance.”
Prediction Not checkable as stated
Urban: Wunderkind will probably go public, potentially in 2022 or 2023
“Because at some point it could be next year, it could be early at 23, whenever, whenever, whenever we feel it's appropriate. Yeah. We're probably going to be a public company at some point and something we're looking forward to.”
Opinion
Urban: Direct-to-consumer is a false category and just commerce
“There's no such thing as direct consumer. It's like, it's just commerce.”
Opinion
Urban: Wunderkind advertising is even better than Facebook advertising
“And I think we have advertising that's even better than Facebook advertising.”
Insight
Urban: The primary reason to take a company public is attracting talent
“But I mean, the reason to go public is, is really just attract talent. That's the main thing.”
Assertion Not checkable as stated
BounceX approaches $20M in new quarterly ARR bookings
“Our new books in quarter is approaching 20 minutes.”
Prediction Not checkable as stated
BounceX publisher unit is growing 3x to $25M in 2020
“Our publisher business unit is, is growing three extra year over a year. That'll probably do 25 mil itself this year, so.”
Prediction Held up
BounceX will end 2020 well north of $100M in revenue
“We'll, we'll end the year well north of a hundred million.”
Opinion
Launching new products into new markets makes you a 'complete idiot'
“Anyone who does new products to new markets is a complete idiot.”
Insight
Moving down-market takes the most product work and is the worst strategy
“Actually, the most product work is moving down market, and it's the worst.”
Insight
Urban: Founders Must Control Their Boards and Communicate Directly
“Make sure you have a good relationship with your board, but control your board. Tell them what's up, so.”
Disclosure
Urban: Bounce Exchange deliberately avoided traditional outbound sales playbooks
“When you look at how all these B to B companies grew, it was because they had a fleet of salespeople, a fleet of these SDR sales development reps that are emailing, calling everybody blogs, white paper, social media, trade shows, spending a ton of money on AdW…”
Disclosure
Bounce Exchange raised VC primarily to pay a $3.5M lease deposit
“We're in the New York Times building right now, and the security deposit was three and a half million dollars. So we were profitable as a business, but we just needed to pay the security deposit to move because we were growing. That's the reason why we took on…”
Assertion Not checkable as stated
Urban: Half of Wunderkind's customers and staff arrive via referrals
“A half our customers come by word of mouth for bid for enterprise software company. That's very rare. It's almost half of wonder can people work here come also by referrals.”
Prediction Not checkable as stated
Urban: Wunderkind's advertising division will approach $100M revenue next year
“I would say next year. Oh, definitely. I'd say next year we'd be getting closer to Getting close to nine figures in revenue on that.”
Assertion Not checkable as stated
Urban: BounceX boosts client revenue 10% to 15% within 90 days
“Typically we're any business we work with, we're able to increase their revenue by say five to 20% within, within, within 90 days. And it's usually more in the 10 to 15% range.”
Insight
SaaS companies can borrow 0.8x to 1.2x ARR in venture debt
“You can leverage about depending on the strength of your business, somewhere between .8 and 1.2 times your AR, and we can flex up a little more.”
