Tom Rossi, co-founder of Buzzsprout, discusses customer lifetime value (LTV) modeling and payback economics.
0:00 / 0:07exact quote · 7.1s
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“Anywhere between three to 500 dollars. Okay. And so we keep it conservative. We'll typically say 300 dollars.”
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“And that's kind of the way that, that we want our products to be right. So that way you don't have that client that can just demand changes. We can really build it the way that we think it should be built and we're not beholden to, you know, some contract that…”
Tom RossiAug 26, 2019▶ 3:001493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
AssertionNot checkable as stated
Rossi: Buzzsprout average revenue per user is $15 to $19 monthly
“Probably somewhere around 15 to 19 dollars is probably our average.”
Tom RossiAug 26, 2019▶ 2:471493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
AssertionNot checkable as stated
Rossi: Buzzsprout has taken zero outside capital and been profitable since launch
“We didn't, we've never taken any money from anybody and we've been profitable since the day that we launched.”
Tom RossiAug 26, 2019▶ 4:301493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
AssertionNot checkable as stated
Rossi: Buzzsprout is doubling revenue year-over-year
“Year over year, we're doubling.”
Tom RossiAug 26, 2019▶ 5:371493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Disclosure
Rossi: Buzzsprout pays $40 affiliate CAC, splitting $20 to each party
“I think it's 40 dollars that we pay because we give 20 dollars to the affiliate and we give 20 dollars to the person that was referred through the affiliate. So that way they have some incentive to give to, you know, Hey, if you sign up, you'll get 20 dollars …”
Tom RossiAug 26, 2019▶ 11:111493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
AssertionNot checkable as stated
Rossi: Buzzsprout maintains a monthly logo churn rate between 1% and 2%
“Less than two percent. Yeah. Yeah. Our churn per month is somewhere between one and two percent.”
Tom RossiAug 26, 2019▶ 13:481493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
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