Tom Rossi

Co-Founder and Principal, Higher Pixels · 1 appearance on the record.

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founderengineerexecutive@tomrossi7 ↗LinkedIn ↗higherpixels.com ↗

Tom Rossi co-founded Higher Pixels, the software company behind the podcast hosting platform Buzzsprout. An active proponent of Ruby on Rails, he has built multiple bootstrapped SaaS tools—including Tick, Donor Tools, and StreamCare—and contributed code upstream to the Rails framework.

10statements → 5claims → 0claims resolved → 4/5average certainty → 1.1/5average debate potential →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said10 Episodes1

Everything Tom Rossi said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Rossi: Low ACV SaaS protects product autonomy from demanding enterprise clients

“And that's kind of the way that, that we want our products to be right. So that way you don't have that client that can just demand changes. We can really build it the way that we think it should be built and we're not beholden to, you know, some contract that…”

Tom Rossi Aug 26, 2019 ▶ 3:00 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Assertion Not checkable as stated

Rossi: Buzzsprout average revenue per user is $15 to $19 monthly

“Probably somewhere around 15 to 19 dollars is probably our average.”

Tom Rossi Aug 26, 2019 ▶ 2:47 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Assertion Not checkable as stated

Rossi: Buzzsprout has taken zero outside capital and been profitable since launch

“We didn't, we've never taken any money from anybody and we've been profitable since the day that we launched.”

Tom Rossi Aug 26, 2019 ▶ 4:30 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Assertion Not checkable as stated

Rossi: Buzzsprout is doubling revenue year-over-year

“Year over year, we're doubling.”

Tom Rossi Aug 26, 2019 ▶ 5:37 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Disclosure

Rossi: Buzzsprout pays $40 affiliate CAC, splitting $20 to each party

“I think it's 40 dollars that we pay because we give 20 dollars to the affiliate and we give 20 dollars to the person that was referred through the affiliate. So that way they have some incentive to give to, you know, Hey, if you sign up, you'll get 20 dollars …”

Tom Rossi Aug 26, 2019 ▶ 11:11 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Disclosure

Buzzsprout conservatively models customer lifetime value at $300 to $500

“Anywhere between three to 500 dollars. Okay. And so we keep it conservative. We'll typically say 300 dollars.”

Tom Rossi Aug 26, 2019 ▶ 13:33 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Assertion Not checkable as stated

Rossi: Buzzsprout maintains a monthly logo churn rate between 1% and 2%

“Less than two percent. Yeah. Yeah. Our churn per month is somewhere between one and two percent.”

Tom Rossi Aug 26, 2019 ▶ 13:48 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Assertion Not checkable as stated

Rossi: Buzzsprout supports tens of thousands of podcasts

“Probably on the order of, I mean, it's definitely in the tens of thousands is the number of podcasts that we currently support.”

Tom Rossi Aug 26, 2019 ▶ 3:32 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Disclosure

Rossi: Organic search, search ads, and affiliates drive most Buzzsprout signups

“Most of our customers are coming through either organic searches, paid acquisitions through affiliates or search engines.”

Tom Rossi Aug 26, 2019 ▶ 7:22 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Disclosure

Rossi: Buzzsprout struggled with Twitter and Facebook ads but succeeded on Google

“We're not doing, we haven't done really well with Twitter or Facebook, but Google has done pretty well for us.”

Tom Rossi Aug 26, 2019 ▶ 7:32 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped

Appearances (1)

Episode	Date	Speaking time
1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrappe	Aug 26, 2019	8m

Tom Rossi

Appearances (1)

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