The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Rossi: Low ACV SaaS protects product autonomy from demanding enterprise clients
“And that's kind of the way that, that we want our products to be right. So that way you don't have that client that can just demand changes. We can really build it the way that we think it should be built and we're not beholden to, you know, some contract that…”
Tom Rossi Aug 26, 2019 ▶ 3:00 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Assertion Not checkable as stated
Rossi: Buzzsprout average revenue per user is $15 to $19 monthly
“Probably somewhere around 15 to 19 dollars is probably our average.”
Tom Rossi Aug 26, 2019 ▶ 2:47 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Assertion Not checkable as stated
Rossi: Buzzsprout has taken zero outside capital and been profitable since launch
“We didn't, we've never taken any money from anybody and we've been profitable since the day that we launched.”
Tom Rossi Aug 26, 2019 ▶ 4:30 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Assertion Not checkable as stated
Rossi: Buzzsprout is doubling revenue year-over-year
“Year over year, we're doubling.”
Tom Rossi Aug 26, 2019 ▶ 5:37 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Disclosure
Rossi: Buzzsprout pays $40 affiliate CAC, splitting $20 to each party
“I think it's 40 dollars that we pay because we give 20 dollars to the affiliate and we give 20 dollars to the person that was referred through the affiliate. So that way they have some incentive to give to, you know, Hey, if you sign up, you'll get 20 dollars …”
Tom Rossi Aug 26, 2019 ▶ 11:11 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Disclosure
Buzzsprout conservatively models customer lifetime value at $300 to $500
“Anywhere between three to 500 dollars. Okay. And so we keep it conservative. We'll typically say 300 dollars.”
Tom Rossi Aug 26, 2019 ▶ 13:33 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Assertion Not checkable as stated
Rossi: Buzzsprout maintains a monthly logo churn rate between 1% and 2%
“Less than two percent. Yeah. Yeah. Our churn per month is somewhere between one and two percent.”
Tom Rossi Aug 26, 2019 ▶ 13:48 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Assertion Not checkable as stated
Rossi: Buzzsprout supports tens of thousands of podcasts
“Probably on the order of, I mean, it's definitely in the tens of thousands is the number of podcasts that we currently support.”
Tom Rossi Aug 26, 2019 ▶ 3:32 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Disclosure
Rossi: Organic search, search ads, and affiliates drive most Buzzsprout signups
“Most of our customers are coming through either organic searches, paid acquisitions through affiliates or search engines.”
Tom Rossi Aug 26, 2019 ▶ 7:22 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Disclosure
Rossi: Buzzsprout struggled with Twitter and Facebook ads but succeeded on Google
“We're not doing, we haven't done really well with Twitter or Facebook, but Google has done pretty well for us.”
Tom Rossi Aug 26, 2019 ▶ 7:32 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
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