Mader: Blended Averages for CAC and LTV Lead to Destructive Spending
Mark Mader · EP 627: SmartSheet $70M Raised, $80M ARR, Helping 65,000 Customers with Project Management with CEO Mark Mader · Apr 12, 2017 · at 15:36
Mark Mader, CEO of Smartsheet, discusses unit economics and acquisition modeling during an interview with Nathan Latka.
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“I see too many businesses look at averages and averages can either completely turn you upside down or completely leave you under investing. So we never look at the average. We always look at the discreet item markets.”
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