customer acquisition cost

“So generally we spend about 15% of the product overall our whole business and our whole product line. So we end up spending about six to seven dollars to acquire a customer.”

“Our cost per acquisition is about 21 dollars.”

“So our LTV right now is between 758 hundred dollars. You know, cost of customer acquisitions about 85 bucks.”

“So I'd say it's cheap. Probably about, you know, 40 bucks a customer, maybe less.”

“So, so far the CAC has been a little less than 18,000 dollars.”

“Keep in mind, this is based off of, say, the idea of a CAC of 40 To 50 dollars, so let's just round it to 40, and knowing that I want to make a thousand bucks off of this woman over a lifetime, and that means having the best possible products and making sure t…”

“Well right now our customer acquisition cost is around 9000 dollars.”

“I mean that if I'm doing that, it comes out to closer to like 400 or four 50.”

“I, you know, customer acquisition costs on both supply and demand is zero.”

“We're actually spending about One to 2000 dollars to acquire a customer.”

“So I mean, their annual plans would look at probably, you know, cost of around 20% to get that customer.”

“Like two K.”

“No, I think the range would be something in the range between maybe 35 to 70.”

“We pay around 6000 dollars to acquire a customer.”

“Very often people say, is there, you can only assign CAC to something on which you're spending money, like an advertising campaign, but you should also do the same thing on your SEO campaigns. Who's actually writing the content.”

“I see too many businesses look at averages and averages can either completely turn you upside down or completely leave you under investing. So we never look at the average. We always look at the discreet item markets.”

“We're tracking on, on around about one X in year one, which I, you know, I believe is, is, is world-class”

“We are laser focused on making the lights of eBay seller much easier, but you know, there's an X amount of eBay sellers out there. So yeah, Even if you want to pour in more money, we will lose the focus in terms of conversion. I mean, our CAC will go up. So we…”

“We're still experimenting a good bit, but we're seeing right around that same range. Like it's around like 15, 20 bucks, something like that.”

“So CAC is still around 700 dollars, 700 or 800 dollars. So we're still running very, very efficiently. So LW to CAC is still relatively healthy, although that's come down a little bit as well as we spend more on advertising. Sure. And then our CAC payback peri…”

“CAC sits at the moment about 2600 bucks.”

“So we acquire a customer for around a 150 bucks, which is actually very good for us.”

“It made it so that on the first per, when somebody buys a class, we are able to make money on the first.”

“So we're paying around 230 dollars. That's our cost of acquisition per paying customer.”

“The customer acquisition costs will probably be anywhere from 2000 probably.”

“20, 20,000 per customer, if you include everything.”

“You want to be able to acquire in SAS a customer that's going to pay back over 12 months, ideally. At this stage, a little bit earlier you know you know, we're under ten million, I mentioned ARR, so typically, you know, if you're 12 months, you're doing really…”

“So the all in, we target 12 to 18 months payback. For CAC.”

“We think people who focus on CAC to LTV is, it can be a vanity metric period because you're not actually focusing on, on gross profit LTV. So actually how much, Profit are you driving the LTV and what is the fully loaded CAC, which means you got to include you…”

“Our all-in cost to acquire customers is about a 130 dollars at this point. But like Russell said, we don't really even look at it that way because that, that upfront media spin that last month was about a 130. So that upfront media spin that was really paid ba…”

“Roughly to acquire a customer, excluding wages and stuff is about a 114 dollars, including wages and so on. We're at about, I think, 360 dollars is what we worked out.”

“I think for our price point, for any consumer SaaS description business, you'll see, you know, CAC rate from anywhere from 10 to 50 dollars. For a price point anywhere between let's say five and 20 dollars per month. So let's say we're within that range.”

“Oftentimes investors don't understand when we get to the point where we're talking about our CAC and LTV ratios and things that I share with you. You know, there's strong arguments for investing, but then you've got longer payback periods than maybe an investo…”

“Yeah, I mean, like when you look at lifetime value and that kind of CAC ratio in a SaaS company, it's almost meaningless.”

“So like I would say right now it's around seven to eight K fully weighted. Yeah. Fully weighted. So including salaries and like, but there's a really big difference in like self-service client and enterprise clients, which are our most important segments.”

“So the CAC ends up being around 1100 dollars per customer, new customer.”

“So we, we're spending about nine grand in acquiring a customer.”

“No, if I had to average it out, I would say probably closer to kind of the 40 to 50,000 dollars is kind of what it would be.”

“My gut feeling would tell me it's like something like maybe 10 K per partner.”

“Everyone thinks you find a growth channel where the CAC is one third of the LTV, and it's just going to exist forever. The fact of the matter is, they don't. These are all honeypots, and you can milk the honeypot for a while, but eventually competitors move an…”

“So a net new is costing us per unit probably in that 140 to 160 dollar range.”

“We spend depending on our lines of business, we spend between a dollar 20 to a dollar 70 to acquire a dollar of a CV.”

“So we're spending about six to nine months revenue to acquire a customer right now.”

“11,000 yeah, 11,000 CAC and an LTV of around 62 right now.”

“Yeah, so it's about half of what our ACV is. It takes us about six months to pay it back. So call, I mean, it fluctuates, you know, some quarters it's four, some it's eight, right?”

“If we recover in customer position cost in one month, that means we are spending not enough.”

“Last time I calculated it was around, I think, 304 hundred euros.”

“We spent close to about, I think, 1012 200 to 1500 dollars on a monthly basis.”

“So it's probably one of the half times are our first year cost, which is pretty high.”

“No, it's actually gone down to below two K.”

“Right now it's about 40,000. It's sort of, Goes between 30 and 50 K.”

“So from a CAC perspective where I would say typically over the last 12 months, it probably averages out to about 6000 dollars. Kind of fully baked.”

“Our current CAC is about 80, 85. So we get our money back before before the three months are over”

“Our lowest cost of bringing in a customer so far has probably been in like the five K range total. It's happened, you know, very quickly local customer. On the outside we haven't invested more than 50 yet in bringing a customer on board.”

“I think, I mean, we need to take it, we need to take it down to about eight to 10 dollars for a free trial at the most.”

“Fully diluted CLAC last count in dollars probably, I think it's a roughly 30 grand.”

“Where we've gotten better, we've gotten a lot better at sort of the onboarding process, the customer success process. I don't, Put those folks as part of CAC. I put them as, because they do they're not just about acquisition of the revenue. They're really abou…”

“About 807 dollars.”

“No, we, we're just over a dollar per a dollar in sales and marketing costs per dollar of ARR per year.”

“Yeah, we look below six months on CAC.”

“On, on our efforts with ads, it's about 200 dollars CAC on a 600 dollar lifetime value, but it's also really hard to calculate because we haven't been around that long, so lifetime value just goes up as the months go by.”

“So it varies, very varies a lot based on if it's organic or if it's not, but our target is about three, 400.”

“I had, I have a browser window open. I can now tell you that the CAC is, is around 100 euro. So that's about half our average, average per month.”

“It does, and it drives that attach rate to leader number two, number three, and number four.”

“CAC and LTV. I I've seen five different calculations and I've talked to multiple different investors on that. And we tend to find that metric is confusing and requires allocation of marketing spend and all that sort of stuff that, that is subjective.”

“I think it's 40 dollars that we pay because we give 20 dollars to the affiliate and we give 20 dollars to the person that was referred through the affiliate. So that way they have some incentive to give to, you know, Hey, if you sign up, you'll get 20 dollars …”

“It's close to 500 dollars.”

“We'll spend about 22, five to 25. Depends on the segment. So bigger customers, more expensive. So you'll spend up to 25, you know, a dollar 50. To acquire a dollar of recurring revenue. Smaller customers, you'll spend about a dollar 10.”

“It's ranging from about the 90 to a hundred K.”

“We started spending, you know, two, three months ago at best. Up until then, it was all zero CAC.”

“I would say on average, it's probably about a hundred bucks is, is probably a realistic number right now.”

“CAC is about 325 dollars.”

“So our CAC is 9000 or just under 9000 dollars today. So that's about a nine month payback period.”

“It is a sub 100 dollar CAC.”

“Our CAC at this point is, you know, south of 10 of 10 K. Our, you know, the nice thing about our business is that we can sell it over the phone. Typically customers will make a decision. There's a free trial and they'll make a decision in about two weeks two t…”

“Aggregate total lifetime, you know, value, you know, lifetime you know, value, you know, calculated obviously gross margin, not top line revenue. So calculated the right way is about 35,000 dollars on average across everyone from our tiniest to our biggest. So…”

“The cost of acquisition of the customer base of that partner is really, you need to take into account the costs That you had to pay to acquire that partner. And then the costs that you put on top of that when you were helping the sales team convert the custome…”

“CAC will be somewhere around, you know close to 5000 dollar 5000 dollar to 6000 dollar.”

“When we kind of dug into it, what we found is any customer that had more than three employees did more than 350,000 dollars a year, had more than one location or had to manage inventory. They didn't turn as much. So we were able to take that and drive the CAC.…”

“No, fully weighted CAC is about a 170 bucks.”

“So I think currently if I have to compute, you know, how much I'm paying my five guys And how many sales are they bringing in so that I can compute a CAC? It's probably going to be, you know, five or 10,000 dollars per large customer, which is probably higher …”

“And as a professor of entrepreneurship, I'll insist they should not mix the two. That will cloud the scenario because I'm a professor. I teach this topic. They must separate cogs from CAC. Otherwise, they will be confusing themselves.”

“Well, I think it's about 20, 25 dollars. It's not very high at all. Our marketing spend is only in like, it's only like 200 K, not even.”

“Less than 10%.”

“I don't want to give an exact thing on that, but we're spending less than the first annual year value.”

“It costs us about the same, like one 5200 dollars.”

“So, yeah, I mean, I think our kind of cat approximately is, and I think our analysis is somewhere in the six to 8000 dollar range, you know, in terms of getting people into the door.”

“I mean, early stage SAS, the best way to calculate CAC is to take everyone who's not an engineer. So anyone focused on marketing, product sales, take all your salaries monthly, and then divide that by number of new customers you're getting each month.”

“So because we're mostly inbound when we calculate CAC, we include all our fixed costs of the whole marketing department, and that comes to a 150 dollars.”

“For a document three 60, the current CAC is around a 1500 to 1800 per per customer.”

“So if you factor everything in with salary and onboarding and ad spend our CAC right now is 2000 dollars.”

“We can get customers for as low as like a thousand bucks paying customers for as low as a thousand bucks.”

“I would be somewhere around two something two 42 50, somewhere around there.”

“Today the average cost of acquisition is 40 K, 40 K euro.”

“I can't give you our exact hack but, you know, we're sitting in the I'll just say 25 to 35 percent of our overall price.”

“Yeah, so it's about all in. It's a little less than 3000 dollars, so we're breaking even.”

“You know, we tracked this really recently. So this, you know, may evolve over time, but right now our CAC is roughly about 7500 dollars.”

“Our customer acquisition cost is a hundred dollars.”

“About eight to 900 dollars.”

“Sorry, in terms of CAC yeah, we are spending around, around 15 K so we can say that, or after, after the first year, the new customer are completely yeah, profitable.”

“It cost me today 50 dollars.”

“For indirect, what typically happens if you do it well is your CAC will go down, but you're shifting that CAC to success driven revenue share. So it's a more efficient use of a cost of capital. So your CAC goes down, your gross margins go down too, because you…”

“Ours is probably about, I think last time I calculated a CAC with for regular essential, I think was about 66 dollars.”

“I think a very smart move to arbitrage CAC in any SaaS business is to build a media brand.”

“Going back to the beginning of last year we're, you know, spending upwards of a thousand dollars a customer to add To get it, to get a nine dollar a month customer. Yep. And as that year went on, I mean, we were able to drop that customer acquisition cost to, …”

“So, we're doing web marketing, and right now our CAC on web marketing is pretty low. It's between six and eight euros, so every six euros we spend, we get a new registration.”

“I mean, like for all our clients, like the cash, the customer acquisition costs for all of our clients, like is about like 450 dollars.”

“This is our customer acquisition cost before 2019. 350 US dollars. Quite okay. But what happened is that right now we have 1100 customer acquisition cost.”

“If we look at the cohort of the, you know, average user getting a subscription for us, we're talking about 182 hundred euro for acquisition.”

“Yeah, around 200. I'm around 200.”

“What is kind of surprising is during that period, there was no statistical relationship between your multiple and your margin, your gross margin, or your CAC, your sales and marketing efficiency.”

“SDRs are cheaper than AEs. So when you have the one-to-one ratio, you're, this is not full CAC, but it is impacting CAC. Your CAC is increasing because you have higher more expensive employees who are sitting around not doing demos.”

“A client mostly costs us around three or 400 dollars to implement because we have automated tools that are helping us.”

“And the fun fact, when you're on it and you're using it decreases your CAC by almost 20%.”