Insight
Karnjanaprakorn: Watching one hour monthly makes Skillshare subscribers sticky
“About an hour, which is roughly maybe one and a half classes.”
Opinion
Karnjanaprakorn: 20-year-olds should go all in on crypto and blockchain
“If I was 20 years old today, I would go all in on crypto and blockchain, right? So rather than like, should I do a startup? Should I do this crypto thing? Should I do this? I would, you know, focus all on the blockchain. So if you're 20, I would literally go r…”
Insight
Karnjanaprakorn: Expanding content library directly lowers Skillshare's revenue churn
“So every year as we have more content, we see that number go up which also drives up engagement and drives down revenue churn. So we definitely see a correlation for sure.”
Insight
Karnjanaprakorn: Filter startup ideas by whether you would commit for 10+ years
“To narrow that list down, you know, the filter I had was like, would I be able to work on this for 10 plus years? And it narrowed it down to things that are very impact and mission driven.”
Insight
Karnjanaprakorn: 5% monthly churn is world-class for consumer subscriptions
“15% per month is really high. 10% is okay. You can kind of and then I think five percent is like world class, right? So that five percent monthly churn for consumer business is great. And you can really build a humongous business doing that.”
Insight
Karnjanaprakorn: Step-function churn improvements require core product changes, not hacks
“There's little things you could do that, that might get you know some Like incremental improvements in turn, but the big stuff function changes in turn are just core product experience.”
Insight
Karnjanaprakorn: Subscription models with the biggest content libraries win digital media
“If you think about publishing, you think about entertainment, think about music, all of those businesses on their internet, you know, they all fell to subscription models that had the biggest libraries. And those are the ones that usually win over time.”
Prediction Not checkable as stated
Skillshare founder predicts catalog will reach 100K to 1M courses
“And we think as we add more classes, we'll have a 100,000, if not a million courses on every single skill for one set price.”
Assertion Not checkable as stated
Skillshare reaches 3.5 million registered users and 17,000 online classes
“So we have about three, three and a half million registered users, 17,000 online course classes from about 5000 teachers.”
Assertion Not checkable as stated
Karnjanaprakorn: Skillshare revenue is doubling year-over-year and well above $10M
“We're doubling year over year revenues and, you know, way above ten million.”
Disclosure
Karnjanaprakorn: Skillshare's monthly subscriber churn is in the single digits
“So I would say we're definitely, you know, in the single digits for monthly churn it improves year over year.”
Disclosure
Skillshare launched on $5K of founder capital before raising $25M
“We launched Skillshare with, you know, less than 25 K your own money, our own capital. Honestly, we only spent probably five K of it. And then today we've raised about twenty five million to date.”
Assertion Not checkable as stated
Karnjanaprakorn: Consumer SaaS charging $5-$20 monthly sees $10-$50 CAC
“I think for our price point, for any consumer SaaS description business, you'll see, you know, CAC rate from anywhere from 10 to 50 dollars. For a price point anywhere between let's say five and 20 dollars per month. So let's say we're within that range.”
Disclosure
Karnjanaprakorn: Skillshare users split evenly between monthly and annual plans
“So you can, it's either 15 dollars a month or a hundred dollars a year. So about half of our users opt into one of those two plans.”
Disclosure
Skillshare plans career layer recommending jobs and networking connections
“Our vision is to create what we call this ecosystem for the new economy. So we want to add a career layer where we can start recommending jobs, other pieces of content for you, other people you should interact with.”
