Karnjanaprakorn: Consumer SaaS charging $5-$20 monthly sees $10-$50 CAC
Michael Karnjanaprakorn · 955 How Skillshare Doubles YoY to $30m+ With Huge Content Library · Mar 6, 2018 · at 14:36
Michael Karnjanaprakorn, CEO of Skillshare, discusses customer acquisition unit economics and marketing spend on Nathan Latka's podcast.
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“I think for our price point, for any consumer SaaS description business, you'll see, you know, CAC rate from anywhere from 10 to 50 dollars. For a price point anywhere between let's say five and 20 dollars per month. So let's say we're within that range.”
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