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Nick Kneuper

Co-Founder & CEO, Crypto Raiders · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@nknueper ↗tiltyard.gitbook.io/cryptoraiders ↗

Nick Kneuper first rose to prominence as the co-founder and CEO of Electric Styles, scaling the light-up festival apparel brand into a multi-million-dollar e-commerce business. He later entered Web3 gaming as the co-founder and CEO of Crypto Raiders, a blockchain RPG backed by investors including DeFiance Capital and Delphi Digital.

10statements → 6claims → 1claims resolved → 3.7/5average certainty → 1.1/5average debate potential →

0 supported 0 partly supported 1 contradicted 5 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 1 is resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Kneuper: Facebook cost per click was 10 to 15 cents in 2012–2013
“In 2012, or, and going into 2013, Facebook, like, cost per click, Like, driving a click to your website, you get that for 10 or 15 cents. Like, you can't get that anymore.”
Nick Kneuper Feb 25, 2016 ▶ 9:40 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nick Kneuper on measured tape to publish a rate. This says nothing about how they speak.

Everything Nick Kneuper said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Kneuper: Heavy Facebook ad spend drives subsequent Google search volume
“Once you start spending a lot of money on, on Facebook, driving traffic to your website, growing your brand, then your Google ad spend will start to grow as well because then people are starting to search for your product and search for your terms and they sta…”
Nick Kneuper Feb 25, 2016 ▶ 10:39 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Assertion Not checkable as stated
Electric Styles surpasses 100,000 units sold across 65,000 customers
“I think we just broke our a 100,000 units sold mark. That's about, yeah, 65,000 customers that we've sold to.”
Nick Kneuper Feb 25, 2016 ▶ 3:12 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Assertion Not checkable as stated
Electric Styles did $1.25M in revenue and paces toward $2.5M
“Last year we did 1.25 million dollars, and this year we're on track for about two and a half months.”
Nick Kneuper Feb 25, 2016 ▶ 3:22 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Assertion Not checkable as stated
Kneuper: Electric Styles landed hoodie cost is $17 to $20
“So a light up hoodie costs us around 17 to 20 dollars to get here, landed.”
Nick Kneuper Feb 25, 2016 ▶ 4:51 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Assertion Not checkable as stated
Kneuper: Electric Styles customer acquisition cost is $6 to $7
“So generally we spend about 15% of the product overall our whole business and our whole product line. So we end up spending about six to seven dollars to acquire a customer.”
Nick Kneuper Feb 25, 2016 ▶ 6:38 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Assertion Not checkable as stated
Kneuper: Electric Styles sold 5,000 to 7,000 light-up hoodies in a year
“Over the past 12 months, we've probably sold I'd say five to 7000.”
Nick Kneuper Feb 25, 2016 ▶ 7:09 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Assertion Contradicted
Kneuper: Facebook cost per click was 10 to 15 cents in 2012–2013
“In 2012, or, and going into 2013, Facebook, like, cost per click, Like, driving a click to your website, you get that for 10 or 15 cents. Like, you can't get that anymore.”
Nick Kneuper Feb 25, 2016 ▶ 9:40 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Disclosure
Electric Styles direct website sales are beginning to surpass marketplaces
“But now it's actually started to trend to back towards that fifty-fifty mark, and now our website's starting to surpass these online marketplaces”
Nick Kneuper Feb 25, 2016 ▶ 13:54 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Disclosure
Electric Styles spends around $10,000 monthly on Facebook ads
“I'd say probably around 10,000 dollars.”
Nick Kneuper Feb 25, 2016 ▶ 10:29 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Disclosure
Electric Styles generated 65% of sales on marketplaces in first two years
“For the first two years, it was like, you know, 65, 35. Like, we were, it was definitely, the 65 was marketplaces, right? And the 35 was their website.”
Nick Kneuper Feb 25, 2016 ▶ 13:13 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4

Appearances (1)

EpisodeDateSpeaking time
From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4 Feb 25, 2016 10m
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