Kneuper: Heavy Facebook ad spend drives subsequent Google search volume
Nick Kneuper · From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4 · Feb 25, 2016 · at 10:39
Nick Kneuper, founder of Electric Styles, explains how paid Facebook discovery generates downstream branded search traffic on Google.
0:00 / 0:16exact quote · 16.7s
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“Once you start spending a lot of money on, on Facebook, driving traffic to your website, growing your brand, then your Google ad spend will start to grow as well because then people are starting to search for your product and search for your terms and they start clicking on those ads.”
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Electric Styles surpasses 100,000 units sold across 65,000 customers
“I think we just broke our a 100,000 units sold mark.
That's about, yeah, 65,000 customers that we've sold to.”
Electric Styles did $1.25M in revenue and paces toward $2.5M
“Last year we did 1.25 million dollars, and this year we're on track for about two and a half months.”
Kneuper: Electric Styles landed hoodie cost is $17 to $20
“So a light up hoodie costs us around 17 to 20 dollars to get here, landed.”
Kneuper: Electric Styles customer acquisition cost is $6 to $7
“So generally we spend about 15% of the product overall our whole business and our whole product line. So we end up spending about six to seven dollars to acquire a customer.”