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Kean Graham

Founder & CEO, MonetizeMore · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive

Kean Graham founded MonetizeMore in 2010, scaling it into an eight-figure bootstrapped ad tech business that optimizes programmatic ad revenue for digital publishers. He built and leads the company as an entirely remote, location-independent workforce across dozens of countries.

16statements → 9claims → 1claims resolved → 4.06/5average certainty → 1.12/5average debate potential →

1 supported 0 partly supported 0 contradicted 8 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 opinion · 6 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kean argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Graham: MonetizeMore has been bootstrapped since its founding
“Bootstrap from the beginning.”
Kean Graham Aug 18, 2020 ▶ 4:59 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kean Graham on measured tape to publish a rate. This says nothing about how they speak.

Everything Kean Graham said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Graham Avoids Sticky Video Ads as Intrusive and Short-Term Thinking
“We do tend to stay away from the video sticky ads. They're very intrusive and, you know, they're kind of more short-term thinking. We're more of a long-term you know bootstrap company that wants to go with less intrusive ads that you have, you know, you contin…”
Kean Graham Aug 18, 2020 ▶ 13:46 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
MonetizeMore has been profitable in all 10 years of operation
“We've been profitable every year every one of our 10 years, and, I can say that this year we're on track to be the most profitable we've ever been.”
Kean Graham Aug 18, 2020 ▶ 20:16 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Disclosure
Graham: Over 95% of MonetizeMore Revenue Comes from SaaS
“That would with a SaaS combined, that would be about over 95%.”
Kean Graham Aug 18, 2020 ▶ 2:44 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Disclosure
Graham: Bored Panda and Lifehack Are MonetizeMore Customers
“Yeah. Like one of them boardpanda.com life hack where we're big and growing in the Latam region. So we have a lot of big Brazilian pubs, for example.”
Kean Graham Aug 18, 2020 ▶ 3:00 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
Graham: MonetizeMore rejects most leads, qualifying 160 of 500 monthly
“Last month we were a 160. And that's out of a total amount of leads of over 500. So we're rejecting most of them because we're on the premium end and we reject for traffic reasons for policy, traffic quality, all that.”
Kean Graham Aug 18, 2020 ▶ 7:10 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
Graham: MonetizeMore works with over 300 publisher customers
“Over 300.”
Kean Graham Aug 18, 2020 ▶ 9:47 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Disclosure
Graham: MonetizeMore Processed ~$3M in Ad Spend in June 2020
“Overall in June there was About three million.”
Kean Graham Aug 18, 2020 ▶ 11:24 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Disclosure
MonetizeMore expands publisher accounts starting from 10% inventory split tests
“So they'll start you at 10%. And then once you kind of prove that you can make them more money, then they'll expand you more and more.”
Kean Graham Aug 18, 2020 ▶ 12:02 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
Graham: MonetizeMore generated close to $400K revenue in June 2020
“In June, we were close to 400,000.”
Kean Graham Aug 18, 2020 ▶ 14:37 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
Graham: MonetizeMore's fully loaded marketing CAC is $150
“So because we're mostly inbound when we calculate CAC, we include all our fixed costs of the whole marketing department, and that comes to a 150 dollars.”
Kean Graham Aug 18, 2020 ▶ 17:48 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Disclosure
Kean Graham owns 100% base equity in MonetizeMore
“A hundred percent base equity. We have stock options for our executives.”
Kean Graham Aug 18, 2020 ▶ 18:54 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Disclosure
Kean Graham Has Never Taken Dividends From MonetizeMore
“In terms of dividends, you know, I've never taken dividends for myself.”
Kean Graham Aug 18, 2020 ▶ 19:45 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
MonetizeMore: 2.25% monthly revenue churn and 1.2% customer churn in 2020
“And that is 2.25% per month so far this year. But keep in mind we had a big one in March. We had 10% churn in March. So, you know, that one heard that kind of increased. It usually is close to the one percent. Our customer churn is 1.2% per month so far this y…”
Kean Graham Aug 18, 2020 ▶ 20:55 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Supported
Graham: MonetizeMore has been bootstrapped since its founding
“Bootstrap from the beginning.”
Kean Graham Aug 18, 2020 ▶ 4:59 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
Graham: MonetizeMore employs over 160 people
“Over a 160.”
Kean Graham Aug 18, 2020 ▶ 5:06 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Assertion Not checkable as stated
Graham: MonetizeMore generated around $225K in June 2019
“A year ago, we were at I, for June, it was around two 25.”
Kean Graham Aug 18, 2020 ▶ 16:01 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

Appearances (1)

EpisodeDateSpeaking time
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space Aug 18, 2020 10m
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