Graham: MonetizeMore rejects most leads, qualifying 160 of 500 monthly
Kean Graham · MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space · Aug 18, 2020 · at 7:10
Kean Graham, founder of MonetizeMore, explains publisher qualification and inbound lead filtering criteria to Nathan Latka.
0:00 / 0:17exact quote · 17.4s
720p mp4 · rendered on demand · StarZero watermark
“Last month we were a 160. And that's out of a total amount of leads of over 500. So we're rejecting most of them because we're on the premium end and we reject for traffic reasons for policy, traffic quality, all that.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kean Graham
Graham Avoids Sticky Video Ads as Intrusive and Short-Term Thinking
“We do tend to stay away from the video sticky ads. They're very intrusive and, you know, they're kind of more short-term thinking. We're more of a long-term you know bootstrap company that wants to go with less intrusive ads that you have, you know, you contin…”
MonetizeMore has been profitable in all 10 years of operation
“We've been profitable every year every one of our 10 years, and, I can say that this year we're on track to be the most profitable we've ever been.”
Graham: Over 95% of MonetizeMore Revenue Comes from SaaS
“That would with a SaaS combined, that would be about over 95%.”