The Ledger
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Graham Avoids Sticky Video Ads as Intrusive and Short-Term Thinking
“We do tend to stay away from the video sticky ads. They're very intrusive and, you know, they're kind of more short-term thinking. We're more of a long-term you know bootstrap company that wants to go with less intrusive ads that you have, you know, you contin…”
MonetizeMore has been profitable in all 10 years of operation
“We've been profitable every year every one of our 10 years, and, I can say that this year we're on track to be the most profitable we've ever been.”
Graham: Over 95% of MonetizeMore Revenue Comes from SaaS
“That would with a SaaS combined, that would be about over 95%.”
Graham: Bored Panda and Lifehack Are MonetizeMore Customers
“Yeah. Like one of them boardpanda.com life hack where we're big and growing in the Latam region. So we have a lot of big Brazilian pubs, for example.”
Graham: MonetizeMore rejects most leads, qualifying 160 of 500 monthly
“Last month we were a 160. And that's out of a total amount of leads of over 500. So we're rejecting most of them because we're on the premium end and we reject for traffic reasons for policy, traffic quality, all that.”
Graham: MonetizeMore Processed ~$3M in Ad Spend in June 2020
“Overall in June there was
About three million.”
MonetizeMore expands publisher accounts starting from 10% inventory split tests
“So they'll start you at 10%. And then once you kind of prove that you can make them more money, then they'll expand you more and more.”
Graham: MonetizeMore generated close to $400K revenue in June 2020
“In June, we were close to 400,000.”
Graham: MonetizeMore's fully loaded marketing CAC is $150
“So because we're mostly inbound when we calculate CAC, we include all our fixed costs of the whole marketing department, and that comes to a 150 dollars.”
Kean Graham owns 100% base equity in MonetizeMore
“A hundred percent base equity. We have stock options for our executives.”
Kean Graham Has Never Taken Dividends From MonetizeMore
“In terms of dividends, you know, I've never taken dividends for myself.”
MonetizeMore: 2.25% monthly revenue churn and 1.2% customer churn in 2020
“And that is 2.25% per month so far this year. But keep in mind we had a big one in March. We had 10% churn in March. So, you know, that one heard that kind of increased. It usually is close to the one percent. Our customer churn is 1.2% per month so far this y…”