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Mark Murphy

CEO & Chief Growth Officer, Ignite Digital Services · 1 appearance on the record.

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executivefounderinvestorLinkedIn ↗ignite-digital.com ↗

Marc Murphy is an enterprise software executive and investor who served as CEO of SPARC and spent roughly four years as CEO of Atlatl Software. He subsequently founded Ignite Labs to invest in enterprise CPQ and digital commerce services, leading to his role heading Ignite Digital Services.

14statements → 6claims → 1claims resolved → 3.86/5average certainty → 1.07/5average debate potential →

1 supported 0 partly supported 0 contradicted 5 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 8 disclosures · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 1 is resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mark argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Murphy: Atlatl Software has raised about $12M from a family office
“Non-institutional investor. So about twelve million.”
Mark Murphy Oct 8, 2019 ▶ 7:35 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mark Murphy on measured tape to publish a rate. This says nothing about how they speak.

Everything Mark Murphy said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Murphy: Atlatl is purposefully churning unfit early legacy customers
“You know, we're experiencing what we call some good churn right now is to try to kind of sunset some of those early customers that really weren't a fit.”
Mark Murphy Oct 8, 2019 ▶ 9:15 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl Software uses Unity gaming engine for visual sales enablement
“So we're essentially a sales automation sales enablement platform, but you know, what we're doing differently is we're using the unity gaming platform.”
Mark Murphy Oct 8, 2019 ▶ 1:20 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl SaaS Deals Range From $250K to Seven Figures
“And then it's a typical SAS model running anywhere from about 250 K to 500 K to the larger, you know, seven figure ARR deals.”
Mark Murphy Oct 8, 2019 ▶ 3:24 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl Implementation Fees Match or Double First-Year ACV
“So, it's about a one-to-one carry. We try to keep it about that. You know, for customers that have a lot of models, it may tip the scales to about two to one.”
Mark Murphy Oct 8, 2019 ▶ 3:56 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Assertion Not checkable as stated
Murphy: Atlatl CAC ranges from $90K to $100K per enterprise account
“It's ranging from about the 90 to a hundred K.”
Mark Murphy Oct 8, 2019 ▶ 5:08 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Assertion Supported
Murphy: Atlatl Software has raised about $12M from a family office
“Non-institutional investor. So about twelve million.”
Mark Murphy Oct 8, 2019 ▶ 7:35 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl Software has 250 customers and 1,500 to 1,600 licenses
“So we have 250 customers sitting around 15 to 1600 licenses.”
Mark Murphy Oct 8, 2019 ▶ 7:54 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Prediction Not checkable as stated
Mark Murphy predicts Atlatl Software will reach $5M ARR in 2019
“No, we're at about five, we're gonna close in at about, we should close 19 at about five million in revenue ARR.”
Mark Murphy Oct 8, 2019 ▶ 8:18 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Assertion Not checkable as stated
Murphy: Atlatl faces contractual limits on increasing legacy customer pricing
“Contractually and legally I've looked into that and, you know, there's some restrictions on how those contracts were structured before I got here.”
Mark Murphy Oct 8, 2019 ▶ 9:51 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Assertion Not checkable as stated
Murphy: Atlatl had roughly $1.7M ARR one year ago
“We were at about 1.7.”
Mark Murphy Oct 8, 2019 ▶ 10:37 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Assertion Not checkable as stated
Murphy: Atlatl Software maintains monthly logo churn at about 2%
“You know, we've contained it to about two percent.”
Mark Murphy Oct 8, 2019 ▶ 11:57 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy Eyes New Atlatl Funding Round in Q1 or Q2 2020
“We're experiencing, we're gonna experience a really great fourth quarter. And you know, I think that's gonna be my indicator for how much gas we can put on this thing for growth. So, you know, I'd like to see a new round in first or second quarter really based…”
Mark Murphy Oct 8, 2019 ▶ 13:27 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: OEMs pay Atlatl for internal sales and dealer network licenses
“The manufacturer, the OEM is the person paying us, and you know, they'll, they'll pay for their salespeople, that it's our tools in the hand of their salespeople, so they'll, they'll pay for the license, or push it down to their, Dealers and their distribution…”
Mark Murphy Oct 8, 2019 ▶ 2:28 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl relies entirely on inside sales and inbound calls
“So right now, we're really just inside sales, and taking inbound calls for our technology.”
Mark Murphy Oct 8, 2019 ▶ 4:49 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

Appearances (1)

EpisodeDateSpeaking time
1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans Oct 8, 2019 8m
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