Assertion Supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Murphy: Atlatl Software has raised about $12M from a family office

Mark Murphy · 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans · Oct 8, 2019 · at 7:35

Atlatl Software CEO Mark Murphy discusses the company's capitalization history with host Nathan Latka.

0:00 / 0:03exact quote · 3.6s

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“Non-institutional investor. So about twelve million.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Atlatl Software has raised approximately $12 million in total funding from a non-institutional family office investor.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

SEC Form D regulatory filings and contemporaneous reporting corroborate that Atlatl Software had raised approximately $12.8 million in total funding across rounds in 2015 and 2016 ($10 million in August 2015, $300,000 convertible debt in August 2016, and an amended offering of $2.5 million). Industry reports as of March 2019 confirmed cumulative funding of $12.8 million from private/non-institutional backing, matching Mark Murphy's approximation of 'about twelve million' from a non-institutional investor.

SEC Form D records show Atlatl Software, Inc. raised a total of approximately $12.8 million between 2015 and 2016.
The Post and Courier reported in August 2016 that Atlatl closed a $300,000 round from a private investor following a $10 million round in August 2015.
SaaS East Coast Report and GetLatka documented Atlatl's cumulative funding at $12.8 million as of March 20, 2019.

Checked against

[1] bractonpartners.com [2] bractonpartners.com [3] postandcourier.com [4] getlatka.com [5] saastock.com [6] postandcourier.com [7] postandcourier.com

"Atlatl Software" "Rob Honeycutt" investor OR funding "Atlatl Software" raised "million" OR "Crunchbase" OR "PitchBook" "Atlatl Software" funding "Atlatl Software" investor "family office" OR "million"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Atlatl Software family office

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Disclosure

Murphy: Atlatl is purposefully churning unfit early legacy customers

“You know, we're experiencing what we call some good churn right now is to try to kind of sunset some of those early customers that really weren't a fit.”

Mark Murphy Oct 8, 2019 ▶ 9:15 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

Disclosure

Murphy: Atlatl Software uses Unity gaming engine for visual sales enablement

“So we're essentially a sales automation sales enablement platform, but you know, what we're doing differently is we're using the unity gaming platform.”

Mark Murphy Oct 8, 2019 ▶ 1:20 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

Disclosure

Murphy: Atlatl SaaS Deals Range From $250K to Seven Figures

“And then it's a typical SAS model running anywhere from about 250 K to 500 K to the larger, you know, seven figure ARR deals.”

Mark Murphy Oct 8, 2019 ▶ 3:24 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

Disclosure

Murphy: Atlatl Implementation Fees Match or Double First-Year ACV

“So, it's about a one-to-one carry. We try to keep it about that. You know, for customers that have a lot of models, it may tip the scales to about two to one.”

Mark Murphy Oct 8, 2019 ▶ 3:56 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

Assertion Not checkable as stated

Murphy: Atlatl CAC ranges from $90K to $100K per enterprise account

“It's ranging from about the 90 to a hundred K.”

Mark Murphy Oct 8, 2019 ▶ 5:08 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

Disclosure

Murphy: Atlatl Software has 250 customers and 1,500 to 1,600 licenses

“So we have 250 customers sitting around 15 to 1600 licenses.”

Mark Murphy Oct 8, 2019 ▶ 7:54 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans

Murphy: Atlatl Software has raised about $12M from a family office

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