Disclosure certainty 4/5 debate potential 1/5

Murphy: Atlatl Software has 250 customers and 1,500 to 1,600 licenses

Mark Murphy · 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans · Oct 8, 2019 · at 7:54

Mark Murphy, CEO of Atlatl Software, discusses the company's scale and customer base with host Nathan Latka.

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“So we have 250 customers sitting around 15 to 1600 licenses.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Mark Murphy

Disclosure
Murphy: Atlatl is purposefully churning unfit early legacy customers
“You know, we're experiencing what we call some good churn right now is to try to kind of sunset some of those early customers that really weren't a fit.”
Mark Murphy Oct 8, 2019 ▶ 9:15 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl Software uses Unity gaming engine for visual sales enablement
“So we're essentially a sales automation sales enablement platform, but you know, what we're doing differently is we're using the unity gaming platform.”
Mark Murphy Oct 8, 2019 ▶ 1:20 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl SaaS Deals Range From $250K to Seven Figures
“And then it's a typical SAS model running anywhere from about 250 K to 500 K to the larger, you know, seven figure ARR deals.”
Mark Murphy Oct 8, 2019 ▶ 3:24 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Disclosure
Murphy: Atlatl Implementation Fees Match or Double First-Year ACV
“So, it's about a one-to-one carry. We try to keep it about that. You know, for customers that have a lot of models, it may tip the scales to about two to one.”
Mark Murphy Oct 8, 2019 ▶ 3:56 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Assertion Not checkable as stated
Murphy: Atlatl CAC ranges from $90K to $100K per enterprise account
“It's ranging from about the 90 to a hundred K.”
Mark Murphy Oct 8, 2019 ▶ 5:08 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
Assertion Supported
Murphy: Atlatl Software has raised about $12M from a family office
“Non-institutional investor. So about twelve million.”
Mark Murphy Oct 8, 2019 ▶ 7:35 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans
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