Murphy: OEMs pay Atlatl for internal sales and dealer network licenses
Mark Murphy · 1536 Manufacturing Sales Platform Hits $5m ARR With New $250k ACV Plans · Oct 8, 2019 · at 2:28
Mark Murphy, CEO of manufacturing CPQ software provider Atlatl Software, explains to Nathan Latka who pays for Atlatl's platform licenses.
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“The manufacturer, the OEM is the person paying us, and you know, they'll, they'll pay for their salespeople, that it's our tools in the hand of their salespeople, so they'll, they'll pay for the license, or push it down to their, Dealers and their distribution network was, which is where we get really excited because that's where the SAS kind of network effect starts. And they'll pay for the dealers license as well all in an effort to sell more of their products quicker.”
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