The Ledger
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Murphy: Atlatl is purposefully churning unfit early legacy customers
“You know, we're experiencing what we call some good churn right now is to try to kind of sunset some of those early customers that really weren't a fit.”
Murphy: Atlatl Software uses Unity gaming engine for visual sales enablement
“So we're essentially a sales automation sales enablement platform, but you know, what we're doing differently is we're using the unity gaming platform.”
Murphy: Atlatl SaaS Deals Range From $250K to Seven Figures
“And then it's a typical SAS model running anywhere from about 250 K to 500 K to the larger, you know, seven figure ARR deals.”
Murphy: Atlatl Implementation Fees Match or Double First-Year ACV
“So, it's about a one-to-one carry. We try to keep it about that. You know, for customers that have a lot of models, it may tip the scales to about two to one.”
Murphy: Atlatl CAC ranges from $90K to $100K per enterprise account
“It's ranging from about the 90 to a hundred K.”
Murphy: Atlatl Software has raised about $12M from a family office
“Non-institutional investor. So about twelve million.”
Murphy: Atlatl Software has 250 customers and 1,500 to 1,600 licenses
“So we have 250 customers sitting around 15 to 1600 licenses.”
Mark Murphy predicts Atlatl Software will reach $5M ARR in 2019
“No, we're at about five, we're gonna close in at about, we should close 19 at about five million in revenue ARR.”
Murphy: Atlatl faces contractual limits on increasing legacy customer pricing
“Contractually and legally I've looked into that and, you know, there's some restrictions on how those contracts were structured before I got here.”
Murphy: Atlatl Software maintains monthly logo churn at about 2%
“You know, we've contained it to about two percent.”
Murphy Eyes New Atlatl Funding Round in Q1 or Q2 2020
“We're experiencing, we're gonna experience a really great fourth quarter. And you know, I think that's gonna be my indicator for how much gas we can put on this thing for growth. So, you know, I'd like to see a new round in first or second quarter really based…”
Murphy: OEMs pay Atlatl for internal sales and dealer network licenses
“The manufacturer, the OEM is the person paying us, and you know, they'll, they'll pay for their salespeople, that it's our tools in the hand of their salespeople, so they'll, they'll pay for the license, or push it down to their, Dealers and their distribution…”