Disclosure
Adthena requires inside sales reps to deliver 5x to 6x OTE
“So if you come in and you say, look, I want to earn a hundred grand. So you're going to be 50 base, 50 on target. Then we're going to say, all right, we need you to deliver five or six times that at least.”
Assertion Not checkable as stated
Adthena maintains a 60-day enterprise sales cycle
“So, 60 days.”
Assertion Not checkable as stated
Adthena's average annual customer contract is roughly $50,000
“So our average is roughly 50,000 dollars per annum.”
Disclosure
Adthena raised its Series A from Candy Crush backer Mel Morris
“Yeah, so we have no institutional funding, so we I tipped in a little of my own money and business partners, and then we have taken on a couple of angels here and there, and we have a quite famous investor did our Series A, and the guy who was the original cha…”
Disclosure
Adthena has raised around $5 million in total funding
“Around about five million dollars.”
Disclosure
Ramped Adthena sales reps target over $1M in new ARR
“They're probably doing a bit north of a million dollars.”
Prediction Not checkable as stated
Adthena expects to exceed $10 million in ARR this year
“We've scaled, we'll hit a little bit north of ten million US dollars in ARR this year.”
Assertion Not checkable as stated
Adthena grew revenue 84% year-over-year in 2018
“We grew 84% last year.”
Prediction Not checkable as stated
Adthena is on target for 115% revenue growth this year
“We grow at a 115% this year on target. At the moment we're on target.”
Assertion Not checkable as stated
Adthena's ARR run rate is currently between $7.5M and $8M
“We're running at a close to seven and a half, eight. Closing out this month, we'll probably get closer to eight. All depends on the pound US dollar exchange rate, right?”
Assertion Not checkable as stated
Adthena retains slightly north of 90% annual gross revenue
“So we retain a bit north of 90%.”
Assertion Not checkable as stated
Adthena quarterly net retention fluctuates above and below 100%
“We don't have a fleet of people doing the upsells, so we might do a really great quarter of upsells, so that quarter will be well over a hundred, and then we might do a really, you know, slack quarter of upsells, and that'll be, you know, that'll be under a hu…”
Disclosure
Adthena's fully diluted customer acquisition cost is roughly $30,000
“Fully diluted CLAC last count in dollars probably, I think it's a roughly 30 grand.”
Disclosure
Adthena reports an LTV to CAC ratio of around 4.5
“I think last I saw, the last figure I saw was around four and a half. Ratio of LTV to CAC.”
Assertion Not checkable as stated
90% of Adthena's new enterprise business is paid upfront
“About 90% of our new businesses up on payments.”
Prediction Not checkable as stated
Adthena expects to be cash flow positive by Q4 2019
“We will be in Q four.”
Assertion Not checkable as stated
The US drives 25% of Adthena's data costs but 6% of revenue
“At the moment, we spend 25% of our data collection costs in the US market, but we only have six percent of our revenues.”
Disclosure
Adthena relies predominantly on inside sales for marketing enterprise contracts
“We tend to be inside sales predominantly and we will sell fairly, fairly short sales cycles to marketing teams.”
Disclosure
Adthena employs over 80 people across London, Austin, and Sydney
“So the team overall, we have offices in Austin, Texas, London is the headquarters in Sydney in Australia, and we're probably 80 plus people. Who's in inside sales? I think there's probably 15 to 20 people.”
Assertion Not checkable as stated
Adthena serves over 200 enterprise customers on its platform
“So we're a bit over 200 enterprises on the platform.”
