Assertion certainty 4/5 debate potential 1/5

Adthena retains slightly north of 90% annual gross revenue

Ian O'Rourke · 1361 Adthena Passes $7m in ARR, 80% YoY Growth · Apr 16, 2019 · at 12:10

Ian O'Rourke, CEO of search intelligence platform Adthena, explains the company's customer retention and churn figures to Nathan Latka.

0:00 / 0:02exact quote · 2.8s
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“So we retain a bit north of 90%.”

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More from Ian O'Rourke

Disclosure
Adthena requires inside sales reps to deliver 5x to 6x OTE
“So if you come in and you say, look, I want to earn a hundred grand. So you're going to be 50 base, 50 on target. Then we're going to say, all right, we need you to deliver five or six times that at least.”
Ian O'Rourke Apr 16, 2019 ▶ 8:16 1361 Adthena Passes $7m in ARR, 80% YoY Growth
Assertion Not checkable as stated
Adthena maintains a 60-day enterprise sales cycle
“So, 60 days.”
Ian O'Rourke Apr 16, 2019 ▶ 4:01 1361 Adthena Passes $7m in ARR, 80% YoY Growth
Assertion Not checkable as stated
Adthena's average annual customer contract is roughly $50,000
“So our average is roughly 50,000 dollars per annum.”
Ian O'Rourke Apr 16, 2019 ▶ 4:07 1361 Adthena Passes $7m in ARR, 80% YoY Growth
Disclosure
Adthena raised its Series A from Candy Crush backer Mel Morris
“Yeah, so we have no institutional funding, so we I tipped in a little of my own money and business partners, and then we have taken on a couple of angels here and there, and we have a quite famous investor did our Series A, and the guy who was the original cha…”
Ian O'Rourke Apr 16, 2019 ▶ 4:54 1361 Adthena Passes $7m in ARR, 80% YoY Growth
Disclosure
Adthena has raised around $5 million in total funding
“Around about five million dollars.”
Ian O'Rourke Apr 16, 2019 ▶ 5:34 1361 Adthena Passes $7m in ARR, 80% YoY Growth
Disclosure
Ramped Adthena sales reps target over $1M in new ARR
“They're probably doing a bit north of a million dollars.”
Ian O'Rourke Apr 16, 2019 ▶ 7:48 1361 Adthena Passes $7m in ARR, 80% YoY Growth
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