Ian O'Rourke, CEO of search intelligence platform Adthena, explains the company's customer retention and churn figures to Nathan Latka.
0:00 / 0:02exact quote · 2.8s
720p mp4 · rendered on demand · StarZero watermark
“So we retain a bit north of 90%.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Ian O'Rourke
Disclosure
Adthena requires inside sales reps to deliver 5x to 6x OTE
“So if you come in and you say, look, I want to earn a hundred grand. So you're going to be 50 base, 50 on target. Then we're going to say, all right, we need you to deliver five or six times that at least.”
Ian O'RourkeApr 16, 2019▶ 8:161361 Adthena Passes $7m in ARR, 80% YoY Growth
AssertionNot checkable as stated
Adthena maintains a 60-day enterprise sales cycle
“So, 60 days.”
Ian O'RourkeApr 16, 2019▶ 4:011361 Adthena Passes $7m in ARR, 80% YoY Growth
AssertionNot checkable as stated
Adthena's average annual customer contract is roughly $50,000
“So our average is roughly 50,000 dollars per annum.”
Ian O'RourkeApr 16, 2019▶ 4:071361 Adthena Passes $7m in ARR, 80% YoY Growth
Disclosure
Adthena raised its Series A from Candy Crush backer Mel Morris
“Yeah, so we have no institutional funding, so we I tipped in a little of my own money and business partners, and then we have taken on a couple of angels here and there, and we have a quite famous investor did our Series A, and the guy who was the original cha…”
Ian O'RourkeApr 16, 2019▶ 4:541361 Adthena Passes $7m in ARR, 80% YoY Growth
Disclosure
Adthena has raised around $5 million in total funding
“Around about five million dollars.”
Ian O'RourkeApr 16, 2019▶ 5:341361 Adthena Passes $7m in ARR, 80% YoY Growth
Disclosure
Ramped Adthena sales reps target over $1M in new ARR
“They're probably doing a bit north of a million dollars.”
Ian O'RourkeApr 16, 2019▶ 7:481361 Adthena Passes $7m in ARR, 80% YoY Growth
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.