Assertion Not checkable as stated
Parsons: LivePlan has over 100,000 active paying subscribers
“So in a given time, in say, live plan, we'll have over a 100,000 paying subscribers”
Assertion Not checkable as stated
Parsons: LivePlan has served over two million cumulative customers historically
“We've had over two million customers In the live plan product. They're not all actively paying us right now.”
Assertion Supported
Parsons: Active financial planning accelerates business growth by 30%
“So anyone, whether they use our tools or not, if you actively engage in planning and financial management, you will grow 30% faster, according to a research report by a Cranfield University professor who did a ten-year cohort.”
Prediction Didn’t hold up
Parsons: Palo Alto Software targets $50M ARR within five years
“So, 50 but that, it's not just live plan, that's adding this outpost product to it, and that's, you know, the five-year goal, my big stretch goal, that's where I would like us to be.”
Assertion Not checkable as stated
Parsons: Bplans.com attracts two million unique monthly small business visitors
“We serve two million unique small businesses every month on bplans.com.”
Assertion Not checkable as stated
LivePlan churn drops to 3% when users connect an accounting integration
“If you connect an accounting solution, then that turn is getting down there. It's not quite two, but it will hover somewhere between three and four.”
Assertion Not checkable as stated
LivePlan LTV reaches thousands when users connect accounting and invite accountants
“Oh yeah, absolutely. When somebody is in there, they've connected an accounting solution. Another indicator of long lifetime values, if you've connected an accounting solution and you've invited your accountant into live plan.”
Assertion Not checkable as stated
Parsons: Palo Alto Software maintains a customer acquisition cost under $100
“It is a sub 100 dollar CAC.”
Assertion Not checkable as stated
The City of Palo Alto tries to buy paloalto.com annually
“Ah, you know, we have, we know people at the city because every year they try to buy the domain name from us, so.”
Disclosure
Palo Alto Software rejects distributed work for centralized in-person collaboration
“We like everybody being at headquarters, and we run a company where We like people to collaborate in person, so we haven't done a distributed workforce, and it turns out Eugene, Oregon has become more and more popular for people to move to when you look at, yo…”
Assertion Not checkable as stated
Parsons: Palo Alto Software is 100% privately owned, debt-free, and profitable
“We are a hundred percent privately owned, no debt. We are, we run profitable cashflow positive.”
Assertion Not checkable as stated
Parsons: LivePlan is growing between 20% and 30% year-over-year
“So for the LiveLim product, it's been, we're at the point where we're probably at somewhere between 20 and 30%.”
Assertion Not checkable as stated
Parsons: Email Center Pro has under 1% churn and $5,000 LTV
“In somewhat of a beta right now, but the ECP customer base has a turn of less than one percent and lifetime values in the 5000 dollars.”
Disclosure
Parsons: Desktop software represents about two percent of Palo Alto Software revenue
“There's a little tiny bit of desktop software left about, I don't know, two percent of our revenue.”
Assertion Supported
Parsons: Bplans.com offers 500 free sample business plans and templates
“We've got an online content site, bplans.com, And that is completely free, and it's got thousands of articles, free downloadable templates, 500 free sample business plans, the entire business plans that people can look at and that's all free”
Assertion Supported
Palo Alto Software charges around $20 monthly for two active users
“Most of our products are In the range of about 20 dollars per month for two active users.”
Disclosure
Parsons took over Palo Alto Software in 2007, pivoting to SaaS
“I took over the business in 2007, and that's when we really switched strategically from developing Windows software to developing online SaaS software.”
