Palo Alto Software charges around $20 monthly for two active users
Sabrina Parsons · 1661 How Palo Alto Software Broke $14m in ARR Serving SMB's · Feb 10, 2020 · at 2:24
Sabrina Parsons, CEO of Palo Alto Software, details the company's SaaS pricing model targeting small business owners.
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“Most of our products are In the range of about 20 dollars per month for two active users.”
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More from Sabrina Parsons
Parsons: LivePlan has over 100,000 active paying subscribers
“So in a given time, in say, live plan, we'll have over a 100,000 paying subscribers”
Parsons: LivePlan has served over two million cumulative customers historically
“We've had over two million customers In the live plan product. They're not all actively paying us right now.”
Parsons: Active financial planning accelerates business growth by 30%
“So anyone, whether they use our tools or not, if you actively engage in planning and financial management, you will grow 30% faster, according to a research report by a Cranfield University professor who did a ten-year cohort.”
Parsons: Palo Alto Software targets $50M ARR within five years
“So, 50 but that, it's not just live plan, that's adding this outpost product to it, and that's, you know, the five-year goal, my big stretch goal, that's where I would like us to be.”