Will Fraser

GM of SaaSquatch, impact.com · 1 appearance on the record.

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Will Fraser is the co-founder and former CEO of SaaSquatch, a customer referral platform acquired by impact.com in 2023. Following the acquisition, he joined impact.com to oversee its advocate referral product and host The Advocacy Channel podcast.

13statements → 4claims → 0claims resolved → 3.77/5average certainty → 1.15/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 insights · 7 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Will argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Will Fraser on measured tape to publish a rate. This says nothing about how they speak.

What they said13 Episodes1

Everything Will Fraser said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Product marketers lack the budgets of acquisition marketers

“What we just discovered, the reason we made that shift was because we sell primarily to product marketers and product marketers don't have that same acquisition budget as the acquisition marketers do.”

Will Fraser Oct 6, 2018 ▶ 4:01 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Insight

SaaS startups trade at 4x-6x revenue with investors taking 10-15 percent

“We look at the basic economics out there today, you know, you would hear somewhere between four and optimistic six times on revenue, right? And you got to imagine that an investor is going to want to take no less than 10, but probably closer to 15% in that rou…”

Will Fraser Oct 6, 2018 ▶ 15:22 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Disclosure

SaaSquatch ARPU reaches approximately $900 per month

“The average customer today is closer to 900 a month.”

Will Fraser Oct 6, 2018 ▶ 6:07 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Disclosure

SaaSquatch exceeds 100 percent YoY growth for two consecutive years

“So we've been seeing about a hundred percent year over year growth, a little greater than a hundred percent year over year growth for the last two years.”

Will Fraser Oct 6, 2018 ▶ 7:23 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Assertion Not checkable as stated

SaaSquatch achieves negative two percent annual net revenue churn

“So we have net negative MRR churn. Nathan Latka: How negative? Will Fraser: Part of how negative? Will Fraser: About two percent.”

Will Fraser Oct 6, 2018 ▶ 9:37 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Assertion Not checkable as stated

SaaSquatch maintains three to four percent annual gross revenue churn

“So gross revenue churn is pretty low. We look around like the four, three, four mark annually.”

Will Fraser Oct 6, 2018 ▶ 10:11 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Disclosure

SaaSquatch raised a couple million CAD in debt from Wesley Clover

“So they fund us with a couple million dollars Canadian, and they've you know, really, we like working with them because they're extremely founder friendly.”

Will Fraser Oct 6, 2018 ▶ 11:22 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Assertion Not checkable as stated

SaaSquatch spends six to nine months of revenue on CAC

“So we're spending about six to nine months revenue to acquire a customer right now.”

Will Fraser Oct 6, 2018 ▶ 12:35 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Disclosure

SaaSquatch targets at least $2M ARR by tripling revenue this year

“We would look to try to push for a triple of our revenue this year. And we think that would put us in a good place to go do that. But, you know, I mean, really, we are talking probably closer to two million at the minimum.”

Will Fraser Oct 6, 2018 ▶ 15:37 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Assertion Not checkable as stated

SaaSquatch closed its first five customers within five days of ideating

“We gave ourselves five days to kind of start the company, and in those five days went through ideation, customer testing, and sold our first five customers.”

Will Fraser Oct 6, 2018 ▶ 2:51 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Disclosure

SaaSquatch originally charged the first month of revenue per customer acquired

“So the price started originally as a cost per acquisition model. So we would take the first month revenue from each new customer.”

Will Fraser Oct 6, 2018 ▶ 3:45 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Disclosure

Early SaaSquatch client paid $40 per acquired customer under CPA model

“So that would be about 40 dollars a new customer.”

Will Fraser Oct 6, 2018 ▶ 5:27 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Disclosure

SaaSquatch reaches just over 100 customers

“So we're just over a hundred customers right now.”

Will Fraser Oct 6, 2018 ▶ 7:03 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth

Appearances (1)

Episode	Date	Speaking time
1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth	Oct 6, 2018	10m

Will Fraser

The record, in short

How they sound: not measured why? →

Appearances (1)

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