Assertion certainty 4/5 debate potential 1/5

SaaSquatch closed its first five customers within five days of ideating

Will Fraser · 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth · Oct 6, 2018 · at 2:51

Will Fraser, co-founder and CEO of SaaS customer referral platform Sasquatch, discusses how the company was founded and acquired its first customers.

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“We gave ourselves five days to kind of start the company, and in those five days went through ideation, customer testing, and sold our first five customers.”

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Insight
Product marketers lack the budgets of acquisition marketers
“What we just discovered, the reason we made that shift was because we sell primarily to product marketers and product marketers don't have that same acquisition budget as the acquisition marketers do.”
Will Fraser Oct 6, 2018 ▶ 4:01 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
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SaaS startups trade at 4x-6x revenue with investors taking 10-15 percent
“We look at the basic economics out there today, you know, you would hear somewhere between four and optimistic six times on revenue, right? And you got to imagine that an investor is going to want to take no less than 10, but probably closer to 15% in that rou…”
Will Fraser Oct 6, 2018 ▶ 15:22 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
Disclosure
SaaSquatch ARPU reaches approximately $900 per month
“The average customer today is closer to 900 a month.”
Will Fraser Oct 6, 2018 ▶ 6:07 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
Disclosure
SaaSquatch exceeds 100 percent YoY growth for two consecutive years
“So we've been seeing about a hundred percent year over year growth, a little greater than a hundred percent year over year growth for the last two years.”
Will Fraser Oct 6, 2018 ▶ 7:23 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
Assertion Not checkable as stated
SaaSquatch achieves negative two percent annual net revenue churn
“So we have net negative MRR churn. Nathan Latka: How negative? Will Fraser: Part of how negative? Will Fraser: About two percent.”
Will Fraser Oct 6, 2018 ▶ 9:37 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
Assertion Not checkable as stated
SaaSquatch maintains three to four percent annual gross revenue churn
“So gross revenue churn is pretty low. We look around like the four, three, four mark annually.”
Will Fraser Oct 6, 2018 ▶ 10:11 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
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