SaaS startups trade at 4x-6x revenue with investors taking 10-15 percent
Will Fraser · 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth · Oct 6, 2018 · at 15:22
Will Fraser, founder of SaaSquatch, outlines market fundraising benchmarks and typical dilution expectations with podcast host Nathan Latka.
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“We look at the basic economics out there today, you know, you would hear somewhere between four and optimistic six times on revenue, right? And you got to imagine that an investor is going to want to take no less than 10, but probably closer to 15% in that round.”
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