Will Fraser discusses SaaSquatch's annual growth target and revenue milestone needed to raise an institutional equity round.
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“We would look to try to push for a triple of our revenue this year. And we think that would put us in a good place to go do that. But, you know, I mean, really, we are talking probably closer to two million at the minimum.”
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Product marketers lack the budgets of acquisition marketers
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SaaS startups trade at 4x-6x revenue with investors taking 10-15 percent
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Will FraserOct 6, 2018▶ 15:221169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
Disclosure
SaaSquatch ARPU reaches approximately $900 per month
“The average customer today is closer to 900 a month.”
Will FraserOct 6, 2018▶ 6:071169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
Disclosure
SaaSquatch exceeds 100 percent YoY growth for two consecutive years
“So we've been seeing about a hundred percent year over year growth, a little greater than a hundred percent year over year growth for the last two years.”
Will FraserOct 6, 2018▶ 7:231169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
AssertionNot checkable as stated
SaaSquatch achieves negative two percent annual net revenue churn
“So we have net negative MRR churn.
Nathan Latka: How negative?
Will Fraser: Part of how negative?
Will Fraser: About two percent.”
Will FraserOct 6, 2018▶ 9:371169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
AssertionNot checkable as stated
SaaSquatch maintains three to four percent annual gross revenue churn
“So gross revenue churn is pretty low. We look around like the four, three, four mark annually.”
Will FraserOct 6, 2018▶ 10:111169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
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