The Ledger
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Product marketers lack the budgets of acquisition marketers
“What we just discovered, the reason we made that shift was because we sell primarily to product marketers and product marketers don't have that same acquisition budget as the acquisition marketers do.”
SaaS startups trade at 4x-6x revenue with investors taking 10-15 percent
“We look at the basic economics out there today, you know, you would hear somewhere between four and optimistic six times on revenue, right? And you got to imagine that an investor is going to want to take no less than 10, but probably closer to 15% in that rou…”
SaaSquatch ARPU reaches approximately $900 per month
“The average customer today is closer to 900 a month.”
SaaSquatch exceeds 100 percent YoY growth for two consecutive years
“So we've been seeing about a hundred percent year over year growth, a little greater than a hundred percent year over year growth for the last two years.”
SaaSquatch achieves negative two percent annual net revenue churn
“So we have net negative MRR churn.
Nathan Latka: How negative?
Will Fraser: Part of how negative?
Will Fraser: About two percent.”
SaaSquatch maintains three to four percent annual gross revenue churn
“So gross revenue churn is pretty low. We look around like the four, three, four mark annually.”
SaaSquatch raised a couple million CAD in debt from Wesley Clover
“So they fund us with a couple million dollars Canadian, and they've you know, really, we like working with them because they're extremely founder friendly.”
SaaSquatch spends six to nine months of revenue on CAC
“So we're spending about six to nine months revenue to acquire a customer right now.”
SaaSquatch targets at least $2M ARR by tripling revenue this year
“We would look to try to push for a triple of our revenue this year. And we think that would put us in a good place to go do that. But, you know, I mean, really, we are talking probably closer to two million at the minimum.”
SaaSquatch closed its first five customers within five days of ideating
“We gave ourselves five days to kind of start the company, and in those five days went through ideation, customer testing, and sold our first five customers.”
SaaSquatch originally charged the first month of revenue per customer acquired
“So the price started originally as a cost per acquisition model. So we would take the first month revenue from each new customer.”