Balogh: MarketMuse spends about $9,000 to acquire a customer
Aki Balogh · 1051 CEO: "We Went from $35k in MRR to $350k in 12 months" · Jun 10, 2018 · at 12:34
Aki Balogh is co-founder and CEO of MarketMuse, an AI content intelligence platform. He discusses customer acquisition costs with Nathan Latka.
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“So we, we're spending about nine grand in acquiring a customer.”
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More from Aki Balogh
Balogh: Revenue-based financing is much cheaper than equity for SaaS
“I would argue a lot cheaper than equity, and it's still kind of ratchets with you as you grow.”
Balogh: MarketMuse debt deal has no balloon payment or warrant coverage
“We do not have a balloon payment and we don't have any warrant coverage on this either.”
Balogh: Five major clients make up over 50% of MarketMuse's revenue
“We do have three major clients that make up, or five major clients for us to make up a third, more than, no, 50% of our revenue”
Balogh: Customer lifetime value is irrelevant in first two years of sales
“The LT, you know, lifetime value in the first two years of sales is to me irrelevant. So I don't look at it.”
Balogh: MarketMuse is an AI-driven agency 90% delivered through software
“We are what Tomas Tungus would call an AI-driven agency, so we essentially provide an agency-type service where it's, you know, 90% delivered through software, but we found, especially for larger clients and for the platform buyers, it's always helpful to have…”