MarketMuse

27 statements across 3 episodes · 6 bullish · 0 bearish · 2 people on the record · first statement Dec 26, 2016 by Nick Bjorn · said 37 times in 4 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (31), Nick Bjorn (2), Aki Balogh (1)

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Everything said about MarketMuse, oldest first

Dec 26, 2016 positive
Opinion
Bjorn calls MarketMuse an 'absolutely revolutionary' SEO content optimization tool
“This tool is absolutely revolutionary. I beta tested it when it was coming up, it was built by a bunch of linguists and it basically will like crank through all those data sheets for you and figure out what the topics need to be and how well you're covering a …”
Nick Bjorn Dec 26, 2016 ▶ 9:59 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Jun 10, 2018
Assertion Not checkable as stated
Balogh: Five major clients make up over 50% of MarketMuse's revenue
“We do have three major clients that make up, or five major clients for us to make up a third, more than, no, 50% of our revenue”
Aki Balogh Jun 10, 2018 ▶ 6:26 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018 bullish
Prediction Didn’t hold up
Balogh: MarketMuse will close remaining $1 million in 2–3 weeks
“And yeah, so I imagine in the next two, three weeks, we'll have the remaining million.”
Aki Balogh Jun 10, 2018 ▶ 11:16 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018 neutral
Assertion Not checkable as stated
Balogh: MarketMuse has a total team size of about 22
“Total team size about 22 now.”
Aki Balogh Jun 10, 2018 ▶ 14:12 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018
Assertion Not checkable as stated
Balogh: MarketMuse generated roughly $35,000 in MRR in late 2016
“In 2016 we were closer to 35 K MRRs, about 300 and change, about closer to 400 K ARRs.”
Aki Balogh Jun 10, 2018 ▶ 8:47 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018
Disclosure
Balogh: MarketMuse Content Analyzer launched around 2016 starting at $500 monthly
“We launched our first product two years ago. There was a page level content optimization product called Content Analyzer, which is a SaaS product that's 500 a month you know, for a seed to start, and it doubles or triples the output of your, of each writer.”
Aki Balogh Jun 10, 2018 ▶ 2:44 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018
Disclosure
Balogh: MarketMuse is raising a $3 million funding round
“So we're raising three in this round.”
Aki Balogh Jun 10, 2018 ▶ 10:51 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018
Assertion Not checkable as stated
Balogh: MarketMuse's average customer pays $5,000 per month
“Five grand a month is, is, is, is a good average for.”
Aki Balogh Jun 10, 2018 ▶ 6:00 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018 neutral
Assertion Not checkable as stated
Balogh: MarketMuse churn reached upper teens including failed POCs
“And then there were some additional companies that we had, we should not have taken them on as clients, so they churned out pretty quickly. It's a bit of a toss up internally, whether we categorize those as failed POCs or just a regular churn. But if you inclu…”
Aki Balogh Jun 10, 2018 ▶ 12:04 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018 neutral
Assertion Not checkable as stated
Balogh: 80% of MarketMuse expenditures are salary-based
“80% of our expenditures are salary based.”
Aki Balogh Jun 10, 2018 ▶ 13:09 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018 neutral
Assertion Not checkable as stated
Balogh: MarketMuse typically burns about $50k per month
“We we've always been burning just a little bit, so we've typically been burning about fifty-k a month.”
Aki Balogh Jun 10, 2018 ▶ 14:25 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018
Assertion Not checkable as stated
Balogh: MarketMuse's largest annual customer contract exceeds $1 million
“And it really scales up to our largest deal right now is, is over a million for the year.”
Aki Balogh Jun 10, 2018 ▶ 5:49 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018 neutral
Assertion Not checkable as stated
Balogh: MarketMuse spends about $9,000 to acquire a customer
“So we, we're spending about nine grand in acquiring a customer.”
Aki Balogh Jun 10, 2018 ▶ 12:34 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
Jun 10, 2018
Assertion Not checkable as stated
Balogh: MarketMuse serves well over 100 enterprise and midsize publishing clients
“We're well above a hundred customers most of them larger kind of enterprise or even midsize or enterprise publishing entities.”
Aki Balogh Jun 10, 2018 ▶ 4:45 1051 CEO: "We Went from $35k in MRR to $350k in 12 months"
May 11, 2020 neutral
Assertion Not checkable as stated
Balogh: MarketMuse has grown to almost 40 employees
“40. Almost 40.”
Aki Balogh May 11, 2020 ▶ 17:18 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020
Assertion Not checkable as stated
Balogh: MarketMuse finished 2018 at around $2M in SaaS ARR
“2018, we ended at around two, under two million in ARR from software. We actually had to reclass quite a bit. At that time, we were building content plans through professional services, through tech enabled services. So we ended up basically reclassing, let's …”
Aki Balogh May 11, 2020 ▶ 3:22 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 neutral
Disclosure
Balogh: MarketMuse is targeting 20% annual gross churn
“We're shooting for a 20% annual gross retention including all of our types of businesses. So self-serve, enterprise, mid-market, SMB, you know, different verticals, inbound, outbound, which is very limited, but we do it Et cetera. 20% gross. Gross annual churn…”
Aki Balogh May 11, 2020 ▶ 17:46 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 positive
Disclosure
Balogh: RevUp achieved a 3x return on MarketMuse's $100K RBF facility
“We actually used another revenue based financing line years ago from a company called RevUp. They're based in Providence, Rhode Island, and they did a hundred K in RBF, and it panned out really well, and they ended up making a three X on us, so it was a win-wi…”
Aki Balogh May 11, 2020 ▶ 8:42 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 bullish
Prediction Not checkable as stated
Balogh: MarketMuse will surpass $20M to $25M ARR within five years
“I do believe we'll get north of twenty million ARR or Twenty-five million ARR within five years.”
Aki Balogh May 11, 2020 ▶ 15:31 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020
Assertion Not checkable as stated
Balogh: MarketMuse generates almost $400,000 per month in recurring revenue
“No, we're higher than that. We're almost double that now.”
Aki Balogh May 11, 2020 ▶ 10:47 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 positive
Disclosure
Balogh: MarketMuse is an AI-driven agency 90% delivered through software
“We are what Tomas Tungus would call an AI-driven agency, so we essentially provide an agency-type service where it's, you know, 90% delivered through software, but we found, especially for larger clients and for the platform buyers, it's always helpful to have…”
Aki Balogh May 11, 2020 ▶ 2:16 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 neutral
Disclosure
Balogh: MarketMuse platform tier costs $18k to $60k annually
“So right now that is 18 to 60 K a year for the full platform, depending on kind of how big your team is and so on.”
Aki Balogh May 11, 2020 ▶ 1:46 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 neutral
Disclosure
Balogh: MarketMuse charges $399 monthly for self-serve tier
“One is a self-serve, which is three 99 a month. So anyone can actually go in and even try that for free on our site.”
Aki Balogh May 11, 2020 ▶ 1:19 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 neutral
Assertion Not checkable as stated
Balogh: MarketMuse has 30-35 self-serve customers two months post-launch
“Right now I'm guessing around 30, 35, I think, was the last, we just launched that less than two months ago”
Aki Balogh May 11, 2020 ▶ 1:58 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020
Assertion Supported
Balogh: MarketMuse has raised nearly $10M across equity and debt
“So then we rate, once we launched a platform, we raised another million from insiders. Then the following year we raised 2.75 delivered in multiple tranches from a debt provider and we just raised another 2.5. So we're close to 10 raised.”
Aki Balogh May 11, 2020 ▶ 5:42 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020
Disclosure
Balogh: MarketMuse debt deal has no balloon payment or warrant coverage
“We do not have a balloon payment and we don't have any warrant coverage on this either.”
Aki Balogh May 11, 2020 ▶ 13:58 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
May 11, 2020 positive
Disclosure
Balogh: MarketMuse secured revenue-based financing from Riverside Acceleration Capital
“You know, we partnered with a really great fund called Riverside Acceleration Capital. They're a revenue based financing line.”
Aki Balogh May 11, 2020 ▶ 6:08 1752 How $4m ARR CEO Uses $2m in Revenue Based Debt to Scale
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