Nick Bjorn

Co-Founder and CEO, Count On Sheep · 1 appearance on the record.

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founderexecutiveinvestor@nick_bjorn ↗

Nicholas "Nick" Bjorn Slettengren co-founded Power Digital Marketing in 2012, building the performance marketing agency across multiple private equity exits. He later entered Web3 and founded Count On Sheep, an accounting firm focused on digital asset reconciliation and cryptocurrency tax strategy.

10statements → 7claims → 1claims resolved → 4/5average certainty → 1.2/5average debate potential → ≈4.5/5argument clarity, estimated → 2said about them ↓

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

2 predictions · 5 assertions · 1 opinion · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Bjorn: Google treats product review backlinks as paid links requiring nofollow
“You have to have no follows right now. If you're doing product reviews, you know, Google considers that if you send out a pair of soccer cleats in this instance, and you get a link back for it, you're basically paying for links and Google webmaster guidelines,…”
Nick Bjorn Dec 26, 2016 ▶ 10:50 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nick Bjorn on measured tape to publish a rate. This says nothing about how they speak.

Everything Nick Bjorn said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Bjorn calls MarketMuse an 'absolutely revolutionary' SEO content optimization tool
“This tool is absolutely revolutionary. I beta tested it when it was coming up, it was built by a bunch of linguists and it basically will like crank through all those data sheets for you and figure out what the topics need to be and how well you're covering a …”
Nick Bjorn Dec 26, 2016 ▶ 9:59 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Assertion Supported
Bjorn: Google treats product review backlinks as paid links requiring nofollow
“You have to have no follows right now. If you're doing product reviews, you know, Google considers that if you send out a pair of soccer cleats in this instance, and you get a link back for it, you're basically paying for links and Google webmaster guidelines,…”
Nick Bjorn Dec 26, 2016 ▶ 10:50 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Assertion Not checkable as stated
Power Digital Marketing generated $3.2M revenue in 2015
“We capped last year was 3.2 million.”
Nick Bjorn Dec 26, 2016 ▶ 3:48 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Prediction Not checkable as stated
Power Digital Marketing will surpass $6M revenue in 2016
“We're going to do over six.”
Nick Bjorn Dec 26, 2016 ▶ 3:57 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Prediction Not checkable as stated
Power Digital Marketing targets $10M to $11M revenue in 2017
“And then we're going to close our books in our fiscal year. We'll start January one and then we'll start counting towards our new revenue goal, which we believe is going to be somewhere between 10 and eleven million.”
Nick Bjorn Dec 26, 2016 ▶ 6:09 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Disclosure
Bjorn reveals Berkshire Hathaway is a Power Digital Marketing client
“Berkshire Hathaway is a client of ours.”
Nick Bjorn Dec 26, 2016 ▶ 6:34 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Assertion Not checkable as stated
Power Digital Marketing grew to about 37 employees in four years
“We've grown to about 37 employees pretty organically in the last four years.”
Nick Bjorn Dec 26, 2016 ▶ 2:33 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Assertion Not checkable as stated
Power Digital Marketing hit $500K revenue in its first year
“First year revenue was about 500 K. We were shooting to make two 50.”
Nick Bjorn Dec 26, 2016 ▶ 3:16 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Assertion Not checkable as stated
Power Digital Marketing manages about 60 active clients
“We have about 60 clients on tap right now.”
Nick Bjorn Dec 26, 2016 ▶ 5:14 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn
Disclosure
Power Digital Marketing is developing proprietary page-level SEO analytics software
“We are actually developing our own software. That's going to be like a page level analytics. You know, as I've noticed from our clients in recent years and months they're asking for, you know, a deeper meaning you know, how, how, what kind of work from the SEO…”
Nick Bjorn Dec 26, 2016 ▶ 13:38 EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketing CEO Nick Bjorn

The other half of the tape: Nick Bjorn's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
EP 520: Agency Hits $6M 2016 Revenue Helping 60 Clients with SEO with PowerDigitalMarketin Dec 26, 2016 9m
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