why aren't all 10 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Opinion
Bjorn calls MarketMuse an 'absolutely revolutionary' SEO content optimization tool
“This tool is absolutely revolutionary. I beta tested it when it was coming up, it was built by a bunch of linguists and it basically will like crank through all those data sheets for you and figure out what the topics need to be and how well you're covering a …”
Assertion Supported
Bjorn: Google treats product review backlinks as paid links requiring nofollow
“You have to have no follows right now. If you're doing product reviews, you know, Google considers that if you send out a pair of soccer cleats in this instance, and you get a link back for it, you're basically paying for links and Google webmaster guidelines,…”
Assertion Not checkable as stated
Power Digital Marketing generated $3.2M revenue in 2015
“We capped last year was 3.2 million.”
Prediction Not checkable as stated
Power Digital Marketing will surpass $6M revenue in 2016
“We're going to do over six.”
Prediction Not checkable as stated
Power Digital Marketing targets $10M to $11M revenue in 2017
“And then we're going to close our books in our fiscal year. We'll start January one and then we'll start counting towards our new revenue goal, which we believe is going to be somewhere between 10 and eleven million.”
Disclosure
Bjorn reveals Berkshire Hathaway is a Power Digital Marketing client
“Berkshire Hathaway is a client of ours.”
Assertion Not checkable as stated
Power Digital Marketing grew to about 37 employees in four years
“We've grown to about 37 employees pretty organically in the last four years.”
Assertion Not checkable as stated
Power Digital Marketing hit $500K revenue in its first year
“First year revenue was about 500 K. We were shooting to make two 50.”
Assertion Not checkable as stated
Power Digital Marketing manages about 60 active clients
“We have about 60 clients on tap right now.”
Disclosure
Power Digital Marketing is developing proprietary page-level SEO analytics software
“We are actually developing our own software. That's going to be like a page level analytics. You know, as I've noticed from our clients in recent years and months they're asking for, you know, a deeper meaning you know, how, how, what kind of work from the SEO…”