Mike Austin

SVP Personalization, Dotdigital · 1 appearance on the record.

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founderexecutiveengineerfreshrelevance.com ↗

Mike Austin co-founded Fresh Relevance in 2013, building it into a cross-channel marketing and e-commerce personalization platform serving hundreds of retail and B2B brands. In September 2023, the company was acquired by customer engagement platform Dotdigital in a £25 million deal, where Austin transitioned into a leadership role overseeing personalization.

12statements → 9claims → 0claims resolved → 3.67/5average certainty → 1.25/5average debate potential →

1 not yet assessed 8 not checkable as stated how the 9 claims stand · each chip opens the sources

1 prediction · 8 assertions · 1 insight · 2 disclosures · every statement was checked. The prediction and assertions are the 9 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mike argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mike Austin on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Mike Austin said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

US VCs Offer Higher Multiples but Demand Faster Growth Than UK VCs

“One of the differences we see between PEs in the UK and those in the US is the scale of investment and the expectation on growth. So, you know, in, in, if you get money in the valley, then you can get a phenomenal multiple, but you're also expected to hit, you…”

Mike Austin Jul 16, 2020 ▶ 11:06 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Austin Admits Fresh Relevance Loses a Few Percent on Cohort Retention

“Right. No, not quite. That, that, that, that's my definition of net share, which may be slightly different. So the so we're looking at probably losing a few percent net on, on that.”

Mike Austin Jul 16, 2020 ▶ 14:28 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Austin Claims In-Person Events No Longer Generate Reliable SaaS Leads

“In-person events are not working particularly well for us, which is also a big change over the last five years, you know, because a few years ago, you go to an event and you're guaranteed to get leads from it.”

Mike Austin Jul 16, 2020 ▶ 16:50 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Austin: Fresh Relevance Average Contract Value Is Around $20,000 Annually

“The average is somewhere around 20,000 dollars annual.”

Mike Austin Jul 16, 2020 ▶ 2:45 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Disclosure

Fresh Relevance Founders Invested $500k of Their Own Money to Start

“It was a little bit less than half a million dollars.”

Mike Austin Jul 16, 2020 ▶ 7:22 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Prediction Not publicly verifiable

Fresh Relevance Is on Track for $5 Million Revenue in 2020

“So we're on track to do about five million dollars this year.”

Mike Austin Jul 16, 2020 ▶ 9:29 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Fresh Relevance Revenue Is Growing 30% to 35% Annually

“So we're going about 30 to 35% annually.”

Mike Austin Jul 16, 2020 ▶ 10:33 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Disclosure

Fresh Relevance Is Breaking Even but Will Burn Cash Next Month for Expansion

“Today we're actually about breaking even. But we've just started a major new investment program. So we're going to be burning cash again as of about next month when some of the new highs hit, hit the hit the office.”

Mike Austin Jul 16, 2020 ▶ 12:14 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Austin: Fresh Relevance CAC is less than first-year contract value

“I don't want to give an exact thing on that, but we're spending less than the first annual year value.”

Mike Austin Jul 16, 2020 ▶ 16:15 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Fresh Relevance Sets Mature Sales Quotas at 3x On-Target Earnings

“Would be looking at about three times their sale, three times their OT, I think.”

Mike Austin Jul 16, 2020 ▶ 18:12 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Austin: Fresh Relevance Serves Nearly 500 Customers, Two-Thirds in UK

“And that's just coming up to 500 now. yeah. And about two-thirds of those are in the UK.”

Mike Austin Jul 16, 2020 ▶ 4:07 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Assertion Not checkable as stated

Austin: Paid media customer acquisition does not work for Fresh Relevance

“We find that paid media doesn't work for us. So far, we still do a bit, but it's not been very effective.”

Mike Austin Jul 16, 2020 ▶ 16:38 FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers

Appearances (1)

Episode	Date	Speaking time
FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers	Jul 16, 2020	12m

Mike Austin

The record, in short

How they sound: not measured why? →

Appearances (1)

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