Austin: Fresh Relevance CAC is less than first-year contract value
Mike Austin · FreshRelevance Founders Put Up $500k To Start, Now $5m Revenue, 500 Customers · Jul 16, 2020 · at 16:15
Mike Austin, co-founder and CEO of Fresh Relevance, discusses customer acquisition costs and payback periods with Nathan Latka.
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“I don't want to give an exact thing on that, but we're spending less than the first annual year value.”
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